Events

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Bovey Castle to host chef competition in February

🍽 Five-star Bovey Castle in Dartmoor will host the "Battle of Eden 2026: A Night at the Movies" competition on 28 February 2026. Five head chefs from the Eden Hotel Collection will compete, including Stu Deeley, a MasterChef winner. Guests will judge film-inspired dishes. The chefs have over 80 years of combined fine dining experience. The event is part of a two-night stay with themed activities, golf, and spa access starting 27 February. Mark Chambers praised the chefs' elite backgrounds.
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London. Oslo. Paris. And Your City – Start 2026 Together with HSMAI Europe

📅 2026, in London, from 14–16 January, the Commercial Strategy Week will focus on the future of hospitality leadership. Later, from 19–21 January, Oslo will host "Room for Growth" with Innovation Norway. In Paris, the HSMAI Europe Leadership Development Camp runs from 3–7 May for hospitality leaders. HSMAI, founded in 1927, promotes professional development and sustainability. Explore events at [www.hsmai.eu/events](http://www.hsmai.eu/events). Ingunn Hofseth, CEO & President, leads HSMAI Europe.
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Register Now for HOTEL & SHOP PLUS 2026 in Shanghai.

📅 March 31 to April 3, 2026, Shanghai New International Expo Center hosts Hotel & Shop Plus, Asia's premier hospitality trade fair. Expect 2,200+ exhibitors over 220,000+ sqm, with 130,000+ visitors. Key areas include AI, sustainability, and smart tech. Highlights: Hall E (smart hotels), Hall W (hotel supplies), Hall N1–N4 (cleaning tech), Hall N5 (smart home). New zones focus on sustainability and smart integration. Features: 80+ forums and events, including Design Week Shanghai.
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Year-end holiday travel set to break U.S. records

🛫 Dec 16, 2025, AAA reports a record 122.4 million Americans will travel 50+ miles during the year-end holidays, a 2.2% rise from 2024. Road trips dominate, with 109.5 million travelers (89%) driving due to lower fuel prices. Air travel surpasses 8 million passengers despite a 7% fare increase. Other transport modes like bus, train, and cruise grow by 9%. Popular destinations include Florida and Hawaii. Congestion and safety concerns peak around Christmas in major metro areas.
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APAC Market Entry 2026: Getting the Fundamentals Right & Ingredient Innovation & Consumer Trends: Navigating Growth in APAC’s Evolving FMCG Landscape (Sydney)

📅 Webinar by Incite on exporting to APAC markets in 2026. Participants will learn how to select distributor partners, craft pricing strategies, and develop marketing plans. The session will end with a Q&A, leveraging Incite’s 15 years of experience in F&B brand growth in Asia-Pacific.
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APAC Market Entry 2026: Getting the Fundamentals Right & Ingredient Innovation & Consumer Trends: Navigating Growth in APAC’s Evolving FMCG Landscape

🍽 Success in Asia-Pacific's export markets requires disciplined planning. A webinar in November 2025 guides food and beverage brands to build an actionable roadmap for APAC market entry in 2026. Drawing on 15 years of Incite’s experience, it covers distributor selection, pricing strategies, and marketing programs. An interactive Q&A session concludes the event, offering practical insights for 2026 export growth.
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The new speed of marketing

📈 Nov 26, 2025: Modern marketing thrives on agility and trust over long-term planning. Brands succeed by creating flexible systems that quickly respond to cultural shifts. Key strategies include focusing on niche audiences, insider-informed teams, and daily media-style workflows, prioritizing speed over polish. Brands should engage with cultural touchpoints that align with their values for deeper connections, as authenticity and trust build lasting brand value. Full article: [Adweek](https://www.adweek.com/brand-marketing/the-new-speed-of-marketing/).
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Amamark Producer & New Supplier Showcase Returns to Food, Drink & Hospitality Week for 2026

🍽 Foodservice giant Aramark UK will host the Producer & New Supplier Showcase at Excel London from March 30 to April 1, 2026. This event, part of the Food, Drink & Hospitality Week, will allow suppliers to pitch their products to Aramark's experts. Stephen Brennan, VP of Aramark UK & IRL, highlights its value in forming partnerships with diverse businesses. Shortlisted suppliers will present live to Aramark directors for potential inclusion in their supply chain.
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US hoteliers brace for a World Cup lift

🌎 Nov 21, 2025. In the U.S., the 2026 World Cup poses both economic potential and geopolitical risks. President Trump's threats to relocate matches from Democratic cities, like Seattle, cause uncertainty. Travel bans on Iran and Haiti block fan attendance, while anti-immigration rhetoric deters international visitors. Economic forecasts include $30.5 billion in output and 185,000 jobs, with visitor projections ranging between 1.24 and 2.6 million. Despite a 6.3% drop in arrivals since Trump's tenure began, a 3.7% rebound is expected.
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