Running a successful hotel bar is not an easy feat. Here’s what it really takes.
🍺 Hilton’s Waldorf Astoria New York reintroduces Peacock Alley bar with a revamp, featuring a Cole Porter piano. Marcus Hotels’ bars prioritize live entertainment and quality food. At Rosewood Washington, D.C., beverage margins surpass food’s, with less than 2% from beer. Zero-proof drinks rise, with Hilton partnering with Derek Brown for a new cocktail lineup. Data-driven menu design is essential, avoiding reliance on perception. Varied suppliers ensure quality, and storytelling enhances the bar experience.
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