Global Hotel Alliance strengthens leadership with three appointments
📈 Katharina Dein, Jelena Kezika, and Andrea Krenn assume pivotal roles at Global Hotel Alliance (GHA) in 2023. Dein, with GHA since 2013, becomes VP of Commercial, while Kezika, also since 2013, is VP of Strategy. Krenn, part of GHA from 2021, is now Senior VP of Communications. GHA, with 800+ hotels in 100 countries, champions gender diversity, with women making up 60% of leadership. New hotel additions in 2025 include Cinnamon Hotels (Sri Lanka), Sunway Hotels (Malaysia), and Rotana Hotels (UAE).
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