AI takes the driver’s seat in travel pricing and service
🛫 Sep 2, 2025: Delta, Hertz, and Marriott are integrating AI to transform pricing and services. Delta plans to extend AI pricing from 3% to 20% of flights, raising concerns over fairness. Lawmakers scrutinize AI's potential for "surveillance pricing," while Hertz faces backlash from AI damage scanners. Marriott automates room upgrades, affecting personal interaction. Startups like Fetcherr leverage vast datasets without transparency. Experts foresee widespread AI adoption, increasing competition but potentially eroding consumer trust.
Share