U.S. House Oversight Committee Investigates AI-Driven "Surveillance Pricing" by Major Travel and Technology Firms
🔍 U.S. lawmakers launched a probe on March 9, 2026, scrutinizing if companies like Booking Holdings, Expedia, Uber, and Lyft use AI for "surveillance pricing" by analyzing consumer data to set prices. The U.S. House Oversight Committee requested detailed information on pricing algorithms and data use from these firms. The inquiry highlights concerns over AI's role in fairness and transparency in pricing, potentially leading to new regulatory actions.
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