OpenAI Shifts Focus from Instant Checkout to Enhancing Product Discovery in ChatGPT Amid Low E-commerce Success
🛒 OpenAI, Tuesday, announced a shift away from “Instant Checkout” in ChatGPT, initially launched last year as a shopping assistant. The feature, released in September 2025, is deprioritized due to limited user engagement. Now, OpenAI focuses on product discovery instead. Merchants can still use the feature via apps, routing users to their websites. OpenAI collaborates with Stripe for an Agentic Commerce Protocol to enhance product information, transforming ChatGPT into a consumer research hub.
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