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Florencia Cueto

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  • 6 min

Hospitality Industry Faces Challenges in Activating Guest Data Despite Advanced CRM and PMS Integration Efforts

📈 Hotels collect extensive guest data but struggle with data activation, as discussed by Niels Mekenkamp on the Shiji Insights Podcast. Property Management Systems (PMS) are evolving to execute guest intelligence. Clean, deduplicated profiles and integration between CRM, loyalty systems, and PMS are crucial. Real-time guest recognition enhances loyalty and revenue. Trust and consent management are vital for personalization strategies. Effective data use transforms guest experiences and enhances competitive advantage in hospitality.
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Mexican Hotels Accelerate Technology Adoption for FIFA World Cup 2026, Moving Away from Manual Processes

🖥 Hotels in Mexico are embracing hospitality technology in preparation for the 2026 FIFA World Cup across Mexico, the U.S., and Canada. During my chat with Alejandra Pueblita, Shiji’s Market Manager in Mexico, she highlighted the shift from manual processes to integrated, cloud-based systems to enhance guest experiences. With mobile technology boosting operational efficiency, hotels are adapting to meet rising guest expectations and dynamic service demands during high-traffic events without long-term infrastructure costs.
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  • 5 min

Hotels Face 80% Revenue Gap in Meetings and Events Due to Low Conversion Rates, Not Technology Limitations

💻 Hotels struggle with meeting and event conversion, achieving only a 20% rate, leaving 80% of revenue untapped. Despite technological investments, manual workflows hinder speed and transparency. Enhanced integration and automation of systems could bridge this gap, enabling immediate availability, pricing, and booking options. The approach focuses on aligning existing systems rather than adding new ones, emphasizing data-driven decisions and reducing manual interventions to improve conversion rates and operational efficiency.
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