118 – We need to retire Overtourism
📖 Two weeks in Italy revealed the issue of "overtourism," seen in crowded destinations like Amalfi. The problem lies in tourism distribution, not quantity. AI and data platforms can guide visitors to less crowded areas, like Minori, preventing congestion. Embracing smart content targeting and predictive models can alleviate the imbalance, benefiting local economies and enhancing visitor experiences. This approach not only preserves popular spots but also encourages cultural exchange and economic growth.
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