Hospitality Leaders Advocate for Profit-Driven Strategies Beyond Room Rates at Global Summit, Emphasizing Data and Team Alignment
🏨 Five senior hospitality leaders convened at the PERFORM summit to discuss shifting hotels toward profit-driven strategies. Chris Cylke, Irene Villafranca, Michael McNames, Katie Moro, and Glenn Haussman highlighted the need for data-driven decision-making and cross-departmental alignment. Minor Hotels, for example, now measures Net RevPAR and GOPPAR. Emphasizing profits over room rates, the panel cited smarter pricing during the Miami F1 event and U.S. World Cup as key strategies. The discussion underlined the industry's evolving focus on total guest spend.
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