ChatGPT becomes a shopping platform
🛒 Oct 1, 2025: OpenAI launches Instant Checkout, allowing U.S. ChatGPT users to buy from Etsy and some Shopify merchants. The new Agentic Commerce Protocol lets merchants integrate products into ChatGPT. ChatGPT’s weekly users hit 700 million globally, appealing to retailers. Amazon and Walmart are not participating yet. This positions OpenAI as a disruptor in e-commerce, challenging companies like Google. Future AI advancements could automate purchases. In hospitality, this could impact hotel bookings, posing opportunities and risks for hoteliers.
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