Innovation

💻 Amadeus partners with Microsoft to integrate AI into its Hospitality portfolio using OpenAI's models on Azure. The new tools, Advisor Chat and Email to RFP, enhance Demand360 and MeetingBroker. Demand360, with insights from 44,000 hotels and 35 million rental properties, helps optimize hotel strategies. Omni Atlanta Hotel, a pilot user, benefits from faster RFP handling. Amadeus plans to extend AI solutions across its products to boost efficiency and business conversions.

📊 Bethesda, Maryland—Otelier launched the revamped TruePlan platform for hotel budgeting and forecasting. The new interface enhances speed, reducing "budget season" time by 30% through historical data use. Features include daily-level forecasting, bulk action tools, collaboration features, and Power BI integration. Built on Otelier’s framework, TruePlan allows real-time data flow for informed decision-making. Russell Meek, Otelier's senior director, emphasizes its customer-driven design, efficiency, and scalability for hotel finance teams.

📱 Sojern and HotelKey launched a real-time guest feedback integration in May 2024, enhancing HotelKey's PMS with in-stay guest feedback capabilities. Initially announced in April 2024, this partnership aims to modernize guest experience technology, replacing post-stay surveys with proactive feedback resolution. The integration is rolling out across over 16,000 hotels, including Red Roof. This innovation promises improved service and a personalized guest experience, showcased at HITEC to industry leaders.

📸 PPDS introduced the 135” Philips Unite LED 6000 Series All In One at HITEC 2025 in Indianapolis (16-17 June). This foldable, energy-efficient LED display offers mobility and accessibility, fitting through standard doors and elevators. Featuring motorized height adjustment and ultra-low standby mode (under 0.5 watts), it ensures operational efficiency. The integrated Android 11 and System on Chip (SoC) support native apps, simplifying installation and reducing costs, while enhancing sustainability goals.

📺 HITEC 2025, Indianapolis (16-17 June): PPDS unveils the Philips Unite LED 6000 Series All In One, a 135” foldable, height-adjustable display, enhancing hospitality spaces. Featuring energy-efficient design (

💻 Agilysys, Inc. unveiled its latest technology innovations at HITEC 2025 in Alpharetta, Georgia. Highlights include Agilysys Book with S.P.E.N.D. Technology, enabling seamless package reservations, and Intelligent Guest Profile, enhancing guest service across touchpoints. The IG Fly Mobile POS integrates with FreedomPay for secure payments anywhere on property. These solutions aim to enhance revenue and guest experience while improving operational efficiency.

💸 In May 2025, in New York, Infor announced a preferred partnership with Plusgrade to integrate upsell technology into Infor Hospitality Management Solution (HMS). This collaboration allows hotels to monetize offerings such as premium room upgrades, flexible stay options, and experiential add-ons. Plusgrade's AI-powered platform optimizes pricing and timing, enhancing guest experiences and boosting profitability. The partnership aims to help hotels improve margins by integrating ancillary revenue into hotel operations.

💻 HIA, previously known as Hotel Investor Apps, has rebranded to mark its 10th anniversary. Based in Glenwood, Maryland, HIA now encompasses a broader scope, serving the entire hospitality industry with integrated financial and operational solutions. The HIA platform offers a unique ERP tailored for hospitality, featuring tools for business intelligence, finance, and reputation management. It includes 13,000+ bank connections for cash monitoring and 60+ integrated tech partners, enhancing budgeting and forecasting capabilities.

🏠 HITEC 2025, Indiana Convention Center, highlights AI in hospitality. Panelists John D. Burns, Seth Bolt, Martin Chevalley, and Mike Coscetta discussed AI's potential to enhance guest experience and profitability. AI tracks guest preferences, streamlines check-in, and boosts upselling, increasing revenue per room by 40-50% and guest satisfaction by 25%. AI aids staff by automating tasks, improving scheduling, and fostering better guest service, aligning technology with hospitality.

📊 In 2025, hotel groups benefit from integrating Customer Data Platforms (CDPs) with key systems like CRM, PMS, and loyalty platforms. This integration improves data quality, compliance, and guest personalization. Essential connections include CRM tools like Mailchimp, loyalty platforms, and guest feedback tools. Challenges include fragmented data and compliance issues, solvable with AI-powered deduplication and consent management. Success ensures a unified guest profile and efficient marketing, enhancing guest satisfaction and operational efficiency.