Innovation

💻 Stayntouch, based in Bethesda, Maryland, has upgraded its platform to improve hotel performance by 30-35% and cut resolution times by 50%. The Gen-2 platform, enhanced with AI tools and AWS EKS clusters, boosts system reliability and reporting accuracy across hotel operations. Security measures include PCI Level 1 certification. CTO Prabol Bhandari emphasizes the platform's role in enhancing operational efficiency and guest response.

🌎 Dec 19, 2025, OpenAI launched a new in-chat app marketplace within ChatGPT, enabling travel brands to submit chat-native apps. Previously exclusive to Booking.com and Expedia, this now broad platform allows any approved developer to list their apps in a centralized directory, accessible across devices. Despite the innovative model with Stripe-powered checkout, travel transactions still direct users elsewhere for completion. The focus shifts to AI-led conversations, where travel brands compete for planning attention.

🛅 Dec 19, 2025: AI is reshaping hotel bookings, strengthening the role of OTAs like Booking Holdings and Expedia. These platforms, due to their extensive inventory, remain vital for AI-driven booking tools. Despite AI advancements, OTAs maintain a strategic advantage with their robust data handling and support systems. The landscape may intensify competition and costs for hotel visibility, while distribution power could centralize. Trusted content and reviews remain crucial for AI visibility. Source: BTIG analyst Jake Fuller.

💳 Oracle announced updates to its Oracle Payments solution in Austin, Texas. New features include in-terminal charitable giving, expanded device offerings, and regional coverage. Key updates: availability in Canada supporting local compliance, VeriFone M450 and AMS1 devices for diverse payment methods, and integration with OPERA Cloud for streamlined check-ins. The solution extends to spas, gift shops, and parking services. Chris Adams highlights the expanded charitable and payment capabilities, enhancing connections and operational efficiency.

💻 Nearly 72% of hospitality leaders plan to adopt AI within the next year, according to a CGA by NIQ and Sona survey involving 13,000 venues. Only 26% feel prepared for large-scale AI implementation. Financial constraints led 53% to cancel investments in 2023, and optimism is low at 26%. AI is mainly used for data (49%) and marketing (47%), with lower adoption in HR and scheduling (27%). Rising costs and education gaps challenge AI expansion.

🤖 Moderators on Reddit, which has 110 million daily active users, are addressing AI-generated content by enacting rules to maintain authenticity. Concerns include content quality, social dynamics, and governance difficulties. Research by Travis Lloyd, presented at ACM SIGCHI in Bergen, Norway (Oct 18-22, 2025), involved 15 moderators overseeing over 100 subreddits. Despite AI challenges, there is a continued desire for genuine human interaction on the platform.

💻 PC Hospitality partners with Shiji to implement cloud-based solutions, announced on December 18, 2025, in Dubai. This collaboration aims to enhance efficiency, unify property data, and expand PC Hospitality's portfolio. Shiji's technology, including Daylight PMS, Horizon Distribution, and Infrasys POS, will enable streamlined operations and improved decision-making. Shiji serves over 91,000 hotels globally. PC Hospitality, part of Hashoo Group, operates over 60 hotels in Asia, including luxury and midscale brands, and manages the PC Connoisseur Collection of dining destinations.

📈 Lafayette Hotels, US: Since adopting RMS's property management system, direct online bookings have more than doubled over four years, with 70% of reservations now direct across 26 properties. Server and IT maintenance costs decreased by $100,000 annually, and automated accounting saves over 60 hours weekly. The onboarding of new properties takes a minimum of nine days. The transition from six management systems and three channel managers to RMS has streamlined operations and enhanced efficiency.

📰 2025 December, HOTELS Magazine launched its Suppliers Guide, a key resource for the hospitality industry. It includes a cover story on Brad Brewer of Agentic Hospitality, highlighting efforts to aid hotel independence against digital giants using AI. Check it out for insights and strategies crucial for hoteliers.