Innovation

💻 Jun 10, 2025, Google’s AI shift is transforming travel searches. AI-generated results in flight searches rose from under 3% in Nov 2024 to nearly 9% in Apr 2025, and hotel searches from under 1% to nearly 3%. Just 20 sites dominate 75% of flight and 69% of hotel AI Overviews. This change in search behavior necessitates new strategies in SEO, structured data, and partnerships as traditional paid ads and organic links are displaced.

🏠 Jun 10, 2025, travel industry: Only 11% of travel leaders use AI, lagging behind other industries (4–6%). Just 38% of travel marketers find AI "extremely valuable," compared to 46% across sectors. Cost reduction drives AI adoption, unlike the focus on customer experience elsewhere. Fear of change hinders progress. Currently, personalization is a key use, with customer journey mapping favored by 61%. A proactive AI strategy is needed for real-time personalization and dynamic marketing.

📶 AI and automation are transforming hospitality, with AI in the industry projected to surpass $1.4 billion globally by 2029. The shift calls for robust, modern networks to support real-time data and diverse traffic. SD-WAN technology prioritizes and secures traffic efficiently, offering performance and control. Edge computing enhances real-time processing, while hybrid networks provide redundancy and flexibility using fiber, broadband, 4G LTE/5G, and satellite. Hotels investing in these technologies can redefine guest experiences, ensuring seamless, reliable service.

📈 Quore completed a fully-customized Preventive Maintenance (PM) template for LBA Hospitality, a Dothan, Ala.-based hotel management company. Since 2017, LBA uses Quore across more than 100 properties from brands like Hilton, IHG, and Marriott. This standardization enhances maintenance management, guest satisfaction, and operational efficiency. Quore’s intuitive platform allows for electronic tracking of inspections and facilitates proactive issue resolution, directly impacting guest experience. LBA collaborates with Quore on brand integration projects, including one with Marriott’s GXP platform.

📝 Booking.com updated its guest review score system at the end of January. Scores are now weighted more towards recent reviews. About 50% of properties saw no change, while 4-5% experienced significant shifts. Feedback from partners prompted this change to make scores more dynamic, reflecting real-time guest satisfaction. Hoteliers should prioritize guest experience, prevent negative reviews, and use in-stay surveys. Responding to reviews is essential, even if it doesn't yet affect scores. Online reviews are increasingly integral to revenue and operational strategies.

🍽 At the 2025 National Restaurant Association Show, Ian Livesay from Epson America highlighted the importance of integrating digital transformation with physical infrastructure. With labor shortages and rising costs, automation is crucial. Effective labeling can cut errors and boost efficiency, saving time and money. Long-lasting, adaptable hardware is essential for future tech integration. Flexible upgrades, not system overhauls, help manage evolving tech needs, balancing legacy and innovation for sustained performance.

🌐 Accenture’s 2025 Consumer Pulse survey of 18,214 consumers across 14 countries found 73% faced "information overload" when booking travel. Gen AI now leads travel discovery, with 80% of travelers using it. 93% of active Gen AI users value shaping experiences, while 78% want AI shopping assistants. 57% seek AI solving across brands. Travelers are 1.3x more engaged and 1.7x likelier to accept higher prices for emotional connections. 81% seek immersive research experiences, with 42% ready to switch brands for real-time solutions.

💻 Fabian received the 2025 Rising Star in Restaurant Technology Award. Presented at MURTEC on March 11 and sponsored by Milagro, the award recognized her career shaped by mentorship and passion for tech implementation. Her path began with a computer from her software engineer father and led to a major in computer information systems. The 2026 nominations open on December 1. Fabian’s experience emphasizes the value of recognition and mentorship in career development.

🛫 Jun 9, 2025: Mauricio Prieto discusses AI's growing role in travel. AI agents are shifting from passive tools to active participants, automating discovery to booking. Companies like Google are streamlining the travel process, making it more efficient. AI platforms like OpenAI's Operator are changing travel services, hinting at a new era for travel agencies. The travel industry must innovate to meet these challenges, leveraging AI to remain competitive in an automated future.

🏨 Jun 9, 2025, global hotel industry faces disruption as OTAs like Airbnb and Booking.com expand. Airbnb diversifies into travel ecosystems, while Booking.com integrates travel experiences. Ancillary services, making up 30% of hotel revenue, are at risk. Hotels are advised to partner with platforms or innovate their offerings. Quality assurance emerges as a priority, with Booking.com and Airbnb leading. Hotels must become “experience orchestrators” to remain competitive in the evolving marketplace.