BWH Hotels GB invests in major tech overhaul
📈 BWH Hotels GB, with over 230 independent UK hoteliers, is launching a redesigned website aimed at reducing OTA reliance. The platform promises faster load times, simpler bookings, and better image functionality, leveraging cloud-based technology. It supports hotel and regional marketing, with future AI integration. Expected outcomes include improved conversion rates and organic traffic. Angela Burns, CEO of Webb Hotel Group Ltd, highlights the importance of this upgrade for streamlining operations and enhancing guest experiences. Globally, BWH Hotels spans over 100 countries with 4,200 hotels.
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