Trainline leverages PubMatic’s commerce…
🚉 PubMatic partners with Trainline, Europe's leading train and coach app with 27 million active users across 40 countries. The integration, live in the UK, France, Italy, and Spain, enables agencies to access Trainline's first-party data and premium inventory. Through PubMatic's Connect and OpenWrap, Trainline enhances its programmatic advertising, offering in-app ads and journey-specific messaging. This partnership empowers Trainline to optimize monetization, ensuring advertisers benefit from innovative, privacy-centric solutions.
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