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Innovation

4670 posts

Innovation and technology news for the hospitality industry: AI, digital tools and how hotels are transforming, from 10 Minutes News for Hoteliers.

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  • 4 min

Deepfakes at the Front Desk: Here’s What Hotel Leaders Should Do Next

  • Tony Loeb
  • 21 August 2025
💻 In Q1 2025, deepfake-enabled fraud cost businesses over $200 million. AI makes real-time voice and video impersonation easy, challenging traditional defenses. Despite this, only 6% of hotels see deepfakes as a significant risk. In 2025, 40% of executives faced deepfake attacks, with AI fraud losses in the U.S. projected to reach $40 billion by 2027. Nearly half of hotel leaders worry about data breaches, yet many lack training. 42% see third-party systems as the top cyber risk.
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  • 2 min

SynergySuite Raises $12M

  • Tony Loeb
  • 21 August 2025
💸 SynergySuite raised $12 million to enhance its AI-powered restaurant platform, aiming for global expansion and innovation. Led by Oyster Capital (Dublin) and supported by First Analysis (Chicago) and Lago Innovation (Chicago), this funding supports SynergySuite's scalability, offering tools like AI forecasting and intelligent labor planning. Headquartered in the U.S., with teams in Ireland, the UK, and Montenegro, it serves brands like Pollo Campero. In 2025, it won multiple awards for innovation and customer service.
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Dusit Thani Dubai Guests Enjoy Smart, Connected Experiences Through OKKAMI

  • OKKAMI_News
  • 21 August 2025
📱 Dusit Thani Dubai partners with OKKAMI to enhance guest experiences via the Dusit Hotels & Rewards App in Dubai. Guests can manage their stay, explore dining at venues like NoLo and Benjarong, and book spa treatments at Namm Spa using the app. The hotel is centrally located near Dubai's business hubs, emphasizing wellness and sustainability. OKKAMI supports over 45,000 rooms worldwide with its integrated hospitality platform, offering multilingual support and 75+ vendor integrations.
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  • 1 min

Start-Up Spotlight: Khumbu Tackles Restaurant Tech’s Most Persistent Pain: Integrations

  • Tony Loeb
  • 21 August 2025
💻 In 2021, Rahul Musunuri and Mrudula Vadlamudi launched Khumbu, a dedicated company focused on restaurant integration, spun out from their technology consultancy. Bootstrapped from inception, Khumbu aims to handle complex integrations, enabling clients to focus on growth. The name is inspired by the Khumbu region near Mount Everest, symbolizing their goal to help customers reach new heights. In 2025, Khumbu debuted at the Restaurant Technology Network's Start-Up Alley during the MURTEC Experience Matters event.
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  • 1 min

Safara Takes Aim at OTAs With New 0% Commission Platform for Independent Hotels

  • Tony Loeb
  • 21 August 2025
🍴 Vistify Inc. launched Menu Builder by vMenu, allowing restaurants to create and update menus quickly. The tool features a drag-and-drop interface, enabling menu customization in under an hour. CEO Michael Mathieu highlighted its ability to adapt to local demands without design support. Unlike complex legacy systems, Menu Builder provides a speedier, user-friendly option for replicating menus and localizing content, eliminating the need for external designers and custom code in fast-paced QSR environments.
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  • 1 min

IRIS and Travel Curious Team Up to Turn Digital Directories into Experience Hubs

  • Tony Loeb
  • 21 August 2025
🍴 Vistify Inc. launched Menu Builder by vMenu, allowing restaurants to create branded, dynamic menus quickly. Operators can update and publish menus in under an hour, adapting to local demand without tech support. CEO Michael Mathieu highlights its real-time update deployment and brand consistency, transforming the Quick Service Restaurant (QSR) environment. The tool's intuitive interface allows custom fonts, logos, and visuals, offering a faster solution compared to legacy systems that relied on external designers and custom code.
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  • 5 min

The Secret to Winning Guest Loyalty in Tribal Casinos

  • Tony Loeb
  • 21 August 2025
🎲 Younger generations, especially Gen Z and Millennials, now shape casino expectations. Over 80% of them prioritize non-gaming amenities like bars and spas. Tribal casinos are adapting by integrating systems for seamless, personalized experiences, supported by AI and machine learning. Outdated, siloed systems are being replaced with unified platforms that synchronize operations, enhance service, and boost guest loyalty and property revenue. Smart technologies simplify operations, empowering staff to personalize interactions and streamline services. Modernization is essential for competitive advantage.
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  • 3 min

Faster, safer, seamless. Why hotels need tokenization

  • Joe McAweaney1
  • 21 August 2025
💳 Faster and smoother payments for Mews hotel guests through tokenization, replacing sensitive card data with secure tokens for one-time setup costs. This enhances security and reduces fraud risks by preventing data breaches, as payment tokens are worthless if accessed. The process simplifies operations and compliance, empowering staff to streamline checkouts. Guests enjoy quick, convenient payments, fostering trust and loyalty. Tokenization enables efficient, secure hotel transactions across any property, benefiting both guests and hoteliers.
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  • 6 min

119 – Building “AI trust” with Reviews

  • Martin Soler
  • 21 August 2025
📰 Six by Nico's crowdfunding raised over £1,750,000 in five days, turning customer loyalty into co-ownership. Hilton improved efficiency by cutting 6-12% in labor costs across 600 hotels. AI search impacts Google, affecting low-value queries. Airbnb resumes hotel ventures. OpenAI considers ads for revenue. Reviews could train AI to verify hotel claims, influencing SEO rankings. Encouraging detailed reviews might enhance AI-driven hotel discovery, potentially shaping the future of the industry.
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Topliner 2025: “Hallucinations kill artificial intelligence”

  • k.fytaki1
  • 21 August 2025
💻 Daniel Doppler discusses the impact of generative artificial intelligence in hospitality, highlighting its limitations. The focus is on how AI differentiates between intelligence and knowledge. Conversational AI retrieves consistent answers from databases, while generative AI, like ChatGPT, synthesizes responses by analyzing and combining data. Despite AI's recent popularity, its origins trace back to post-war developments by Alan Turing. The distance between Earth and the Moon is about 384,000 km, illustrating AI's knowledge aspect.
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