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Innovation

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[[ 9 ]]

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  • 5 min

The Rise of Attribute-Based Selling

  • marketing-intl@shijigroup.com1
  • 13 June 2024
La distribution hôtelière commence une grande transformation avec la vente basée sur les attributs (ABS), permettant aux clients de rechercher des caractéristiques spécifiques plutôt que simplement un hôtel. Cette évolution nécessitera une adaptation et une évolution de la part des systèmes de gestion de la propriété (PMS), des agences de voyage en ligne (OTAs) et des entreprises de moteurs de réservation. [[[POST_SCORE: +5]]]
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