Innovation

💼 Hilton and Mindspace, first quarter 2026, Gendarmenmarkt—introducing an innovative hybrid model that combines coworking spaces with hotel facilities. This strategic initiative aims to transform hotel assets into multifunctional environments, catering to both travelers and local professionals.

💻 PPHE Hotel Group has implemented Oracle OPERA Cloud across 18 properties with 5,200 rooms in the UK, the Netherlands, and Italy to enhance operations and guest experiences. They transitioned from Oracle Hospitality OPERA 5 to reduce IT overhead and improve security. PPHE's portfolio, valued at £2.2 billion as of December 2024, includes upscale hotels in Europe. The switch enables staff efficiency and innovation through seamless integration with existing systems, aided by Oracle's Hospitality Integration Platform.

💻 Hotels embrace automation to counter rising costs in energy, labor, and distribution. Deloitte found organizations implementing intelligent automation saved an average of 32% in costs. RobosizeME reports approximately two-thirds of hotel processes can be automated. A European hotel group saved over 50 working days per year per automated workflow. Automation enhances labor efficiency, accuracy, and resilience. Key partners include Design Hotels, Kempinski, and Radisson Hotel Group. Explore automation strategies with RobosizeME’s executive guide.

📈 Kimberly Hensley from TripleSeat on the InnSync Show highlighted that traditional outbound tactics like generic emails and cold calls are ineffective for selling hotel experiences, which need personalization and storytelling. Trade shows are just one part of the buying journey, with real connections happening post-event. Vendors should focus on value-based touchpoints and content strategy. Gen Z demands authentic experiences. Hensley emphasizes that selling trust, not just tech, is key to successful hospitality marketing.

💻 Google Labs and Google DeepMind have launched Pomelli, an AI marketing tool for SMBs, in November 2025. Pomelli helps generate scalable, on-brand social media campaigns quickly, eliminating the need for extensive time, budget, and design expertise. The tool analyzes a business's website to create a "Business DNA" profile, ensuring consistent content across channels. Pomelli aims to overcome significant obstacles SMBs face in content creation.

📓 Planning a trip to the Rockies, the author struggled with organizing scattered information until using Google’s AI-powered NotebookLM. The tool synthesized data from flight confirmations, hotel options, and various online sources, surfacing relevant details such as restaurants near hotels and hiking trail proximity. Unlike traditional travel apps, NotebookLM preserved decision-making context. Though it doesn't auto-generate itineraries or support group collaboration efficiently, it transformed trip planning into a streamlined process, turning research into a cohesive knowledge base.

💻 Millennials are optimistic about AI, while Gen Z is more skeptical. In June, over 60% of Gen Z users engaged with ChatGPT. Tech giants spent $241 billion on AI infrastructure in 2024, equaling 0.82% of US GDP. AI chip imports reached $200 billion annually. Northern Virginia leads data center development. OpenAI’s Company Knowledge for ChatGPT Business, Enterprise, and Edu users pulls context from connected apps. WPP launched Open Pro, an AI marketing platform for smaller enterprises.

📹 Global creator population is projected to reach 1.1 billion by 2032, according to MiDiA. 63% of video creators use AI tools regularly. In 2025, average weekly creation time decreased to 2.8 hours, with 44% of creators reducing their time, citing burnout. Growth is driven by smartphone-first markets like Brazil and India. Advanced creators rapidly adopt AI (69%). Companies evolve into social-first production, with platforms improving monetization for creators transforming into studios.