Expedia's Chatbot Failure Highlights Importance of Grounded Data in AI for Hotel Trust and Reliability
📱 Jun 16, 2026, Skift's Data + AI Summit: Expedia's Shilpa Ranganathan discussed the failure of their 2024 chatbot, Romie, due to ungrounded responses not linked to real inventory. Trust was lost quickly, requiring a year to repair by improving data infrastructure rather than AI models. Creating reliable AI chatbots is costly, involving coherent data integration from PMS, CRM, and booking engines. The organizational structure, rather than technology, is key to success.
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