Innovation - 10 Minutes News for Hoteliers - Page 93

2 min

lastminute.com launches MCP server for…

✈️ European OTA lastminute.com has launched its first Model Context Protocol (MCP) Server for flights, built entirely in-house. This marks the first step in their multi-year AI infrastructure roadmap. The company aims to enhance scalability and AI capabilities as part of a three-year strategic plan. The MCP Server is now available on the Anthropic Marketplace for developers. CEO Alessandro Petazzi emphasizes AI as a strategic asset to improve customer experience and operational efficiency.

3 min

How AI and smarter hospitality tech help hotels capture APAC’s travel boom

🛬 During the past holiday season, APAC hotels faced strong travel demand. Despite 86% satisfaction, only 37% of travelers rebooked, but 73% would if experiences were personalized. AI and integrated tech help hotels enhance personalization and efficiency. 68% of guests are willing to pay more for tailored stays. AI systems optimize guest profiles, predictive maintenance, and dynamic pricing. Mobile bookings exceed half of OTA reservations, enhancing digital journeys and guest loyalty.

Google’s message to hoteliers: visibility now depends on intent, not just keywords

💻 Jan 21, 2026, Google reports a shift in hotel discovery patterns. Travelers now use conversational AI for early planning but depend on Google search for booking, preferring trusted hotel sites. AI recognition of images and reviews influences search visibility. Broad hotel keywords decline, while specific searches increase. Google's advice: adapt to AI trends by enhancing content, visuals, and reviews now and iteratively. New exploratory searches highlight AI's role in evolving guest journey dynamics.

When Siri starts recommending hotels

📱 Jan 21, 2026: Apple integrates Google’s Gemini models into Siri, transforming travel bookings. Operating at the system level, Gemini-powered Siri influences travel decisions before traditional channels. Hotels face new competition for AI-driven recommendations, lessening dependency on OTAs. Accurate data is critical. AI personalizes recommendations, impacting visibility. Privacy concerns may slow Apple's rollout but boost user trust. This marks a gradual, significant shift in hotel distribution. Read more about AI trends at Hospitality.today.

2 min

Expedia's AI Playground Boosts Productivity and Efficiency | Stuart Greif posted on the topic | LinkedIn

💻 Cancelled a $20 ChatGPT subscription for ChatLLM by Abacus.AI to consolidate tasks into one platform. This all-in-one AI tool supports switching between models like GPT-5.2, Claude 4.5, and more. It integrates image and video generation, app development, presentation creation, and an AI assistant for offline tasks. Features include real-time web search, AI code editing, and a "Humanize" writing tool. Ideal for those juggling multiple AI tool subscriptions.

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This Anthropic report is way more important than MIT's "95% of AI pilots fail" study. Must-read for anyone who's CEO said "we're going to be AI first": https://lnkd.in/g-3BEy9Z. Amazing job to the… | Lexi Reese

💻 Anthropic's report reveals AI achievements, indicating that AI agents, like Claude, maintain over 65% success in 8-hour intellectual tasks, surpassing traditional methods for longer tasks. For tasks under 2 hours, both Claude and generic APIs achieve about 60%. At Lanai, AI handles work equal to 3-6 full-time employees. Concerns arise as entry-level roles, crucial for nurturing future leaders, are disappearing, challenging how organizations manage AI and train leaders effectively.

1 min

Booking.com's AI Takeover | Hjalte Niehorster

💻 October 2025, Booking.com launched Smart Messenger and Auto Reply, AI tools for instant guest response. Properties with AI respond in seconds, outpacing those with 2-hour delays, affecting their ranking. New recency-weighted reviews amplify negative impact on scores and visibility. Successful operators use hybrid AI-human workflows, real-time weekly review monitoring, and strategic automation for simple queries. Direct booking infrastructure cuts platform dependency, emphasizing algorithmic responsiveness over traditional methods.

7 min

Did Google Just Make Travel Platforms Redundant?

🗺️ Google has introduced the Universal Commerce Protocol (UCP), potentially disrupting platforms like Airbnb and Booking.com. By early 2026, AI sessions accounted for 18% of global queries, with users spending over 13 minutes per session. UCP enables real-time booking, with current availability limited to U.S. users in Google’s AI Mode and Gemini app. As luxury travelers still value human advisors, UCP serves as an efficiency tool while emphasizing the importance of data hygiene to avoid AI errors.

2 min

Sojern Expands Partnership With Red Roof

🏨 San Francisco: Sojern, acquired by RateGain, partners with Red Roof to implement an AI Concierge solution. This rollout, expanding from a 2024 partnership, automates guest interactions across 700+ properties. In Q4 2025, Red Roof saw a 6.64% boost in quality metrics and 3.14% rise in social scores. The platform enhances guest experiences, reduces front desk load, and integrates AI for efficient service, aligning with Red Roof's innovation goals.

3 min

Hilton Shares Findings From Its Why We Gather Report

📅 MCLEAN, Virginia—In 2026, Hilton's "Why We Gather" Report reveals key trends in meetings and events. Conducted with Ipsos, the survey of over 3,000 adults from the U.S., U.K., and India shows 84% value bringing their authentic selves to work events. Nearly half (49%) attend to meet new people, while 67% find AI assistance beneficial. Wellness and cultural experiences are crucial, with 67% needing downtime to stay engaged, and 38% preferring solo recharging.

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