AI is reshaping how consumers discover brands
📱 Oct 20, 2025, AI is reshaping consumer-brand engagement, transitioning from linear to nonlinear discovery paths. Over 50% of Gen Z begins brand discovery on social media, viewing it as more efficient than Google, where nearly 60% of searches now end without a click. Brands must blend paid, organic, and influencer marketing into an AI-driven ecosystem. Success relies on structured data, third-party validation, and quality content, as brands craft interconnected discovery journeys.
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