The Paloma, where tequila and grapefruit meet
🍹 The Paloma, a mixed drink from Mexico, combines tequila, grapefruit soda, and lime juice, and is gaining popularity in the U.S. with a 57% increase on restaurant menus over four years, now found on 7.7% of menus. Market research by Datassential shows 27% of the U.S. population recognizes the Paloma, especially among Hispanic consumers. Restaurants are customizing the cocktail by adding spices or syrups. Click to explore the Paloma's presence in a New York City restaurant menu.
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