Market Trends

🏨 May 26, 2025, Danica Smith, founder of Morningstar GX, interviews Billy Skelli-Cohen, CEO of Beaumier, on how emotions shape modern hospitality. Beaumier focuses on creating soulful stays by integrating emotional experiences into hospitality design, providing guests with meaningful connections. This approach redefines guest experiences, emphasizing the importance of emotional engagement in the hospitality industry.

🏠 France, 2017: The coliving market took shape, exploding in 2019-2020. By 2023, coliving beds increased by 70%, totaling over 14,000, with nearly half in Paris. Though still niche at 0.2% of the rental market, it's growing fast. Globally, it's a $15 billion market in 2024, growing at 7.5% annually. Europe ranks third (20%) after Asia-Pacific (40%) and North America (35%). In France, 8,300 sites are projected by 2024, with €430 million invested in 2023.

🏨 European hotel industry trends in April 2025: RevPAR grew by 2.5% to €89.3. Budget segment occupancy increased by 2 points, while the economy segment stayed stable at +0.3 points. Austria led with an 18.1% rise in RevPAR, boosted by a 4-point occupancy increase and an 11.9% daily rate hike. Hungary saw a 12.3% RevPAR boost due to 2.9 points more occupancy and a 7.9% rate rise. The Czech Republic, hosting the Ice Hockey World Championships, grew occupancy by 4.3 points.

🏨 B&B HOTELS plans to open a 100-room hotel in Neustadt, Holstein by autumn 2025, integrating historic restoration with modern modular timber construction. The project reduces costs and construction time using prefabricated timber modules, produced sustainably by Timber One and hobb Holzveredlung GmbH. Emphasizing ecology and efficiency, the development meets B&B HOTELS' ESG standards and represents a forward-thinking approach to hotel development, supported by industry trends towards sustainable and economically viable construction methods.

📅 April 2025, France: The French hotel industry saw an upswing with the Easter weekend and Spring holidays from April 5 to May 5. RevPAR increased by 5.2% in low-cost, 3.4% in budget, and 10.4% in upscale segments. Paris occupancy neared 80% with a 6.8% RevPAR boost. International tourism to France rose, with East Asian and North American arrivals up by 4.8% and 8.1%, while Italy, Spain, and Belgium also showed over 20% growth.

📰 14th May, Milan: Glion Institute hosted a panel at Portrait Hotel, Lungarno Collection, exploring luxury brands in hospitality. Experts included Eleonora Cattaneo, Cristina Fogliatto, and Margot Canfeur. Discussions focused on brand identity fusion, partnerships, and strategic communications. Emphasis on hybrid profiles and soft skills was noted. Cristina highlighted balancing traditional and social media for authentic connections. Margot discussed hospitality's role in democratizing luxury experiences, enhancing brand awareness. The event underscored Glion’s focus on luxury-hospitality synergies.

🍽 Saladplate, part of Informa Markets, serves as a key platform for the hospitality, food, and beverage industries, providing insights through weekly news, a monthly newsletter, and a bi-monthly e-magazine. With access to over 10,000 brands and products, it connects users with a vast supplier directory and updates from more than 35 international trade events.

🏠 Independent short-term rental hosts remain optimistic, with 47.7% seeing no impact from large property management companies and only 10.4% feeling dominated locally. Involving 566 STR professionals, the report reveals hosts' confidence in personalisation (74.8%), attention to detail (72%), direct guest relationships (60.3%), and pricing flexibility (48.8%). While 38.3% might partner with PMCs for marketing, 56.7% plan to expand in 2025, showing continued optimism in the STR market.

🗺 Luxury travel trends in 2025 show affluent travelers plan an average of eight leisure trips, with three being international. Preferred Hotels & Resorts' report highlights that 70% find modern luxury hotels soulless due to standardization. Over 90% value curation, while 71% plan multigenerational trips. Authentic experiences and loyalty programs are crucial, with 82% emphasizing loyalty for quality. Conducted by The Harris Poll, the survey involved 500 affluent U.S. travelers with specific income and asset criteria.