When travel isn’t first: How economic strains are changing consumer behavior
📊 According to the U.S. Consumer Travel Report 2025, travelers are maintaining the number of trips but are spending less annually. Increased cost-consciousness is evident, with a slight rise in younger travelers who prefer OTAs for price comparison. Consumers consider road trips over air travel if flights become costly. AI-powered tools are influencing research and bookings, as general search usage declines, indicating a shift in how trips are planned and chosen.
Share