Market Trends

📚 Award-winning hospitality marketing leader Leora Halpern Lanz, Associate Professor at Boston University's School of Hospitality Administration, discusses visibility's impact on guest satisfaction. Using a hotel case study, she emphasizes the importance of both physical and digital visibility for enhancing guest experiences and satisfaction scores. Her book, "Developing Your Marketing Mindset," offers insights for hospitality professionals. Tune into the podcast “Developing Your Marketing Mindset” for more practical tips on transforming visibility into value for your business.

🏠 Hospitable launches a global education platform, Hospitable Academy, offering free expert-led courses to aid short-term rental hosts. The first course, “The Shift from Long-Term to Short-Term Rentals,” features 18 lessons in six chapters, focusing on increasing income, guest experience, and scaling operations. Led by Matthew Krueger, the course covers market analysis and daily operations. Future courses will include listing optimization and direct booking strategies, benefiting both new and experienced hosts.

🗺️ China’s travel market grew by 5.5% to $151.8 billion in 2024, with 5.6 billion domestic trips. Despite this growth, challenges persist, with outbound travel expected to reach 155 million trips by 2025. Online travel agencies, like Ctrip and Meituan, drive market expansion, with online revenue hitting 73% in 2024, projected to rise to 82% by 2028. International hotel brands expand, while domestic supply controls key sectors. The market won't surpass 2019 levels until 2026.

📈 Summer 2025 saw European hotels adapting to changing guest expectations. Key trends included the northward demand shift due to record Southern European heat, boosting cities like London (+2.41%) and Berlin (+2.16%). Long-haul travel rebounded with a 10% U.S. increase and 72% of Chinese travelers planning visits. Rome led satisfaction growth at +2.67%. Value-conscious guests prioritized service and basics like WiFi. Adaptation and flawless operations were crucial for success.

📅 Wed, Oct 8, 2025, at 11:00 AM EDT, the HT 2025 Guest Engagement Study webinar explores what restaurant and hotel customers desire and are willing to spend more on. Based on a survey of over 1,000 guests, this study serves as a guide for businesses. Speakers include Robert Firpo-Cappiello, Editor-in-Chief of Hospitality Technology, and is sponsored by Intelity and Softtek.

Last year’s booking data highlights how the new rules could shape revenue outcomes for property managers this quarter Santa Rosa Beach, Fla., 8 September 2025 — Fresh analysis from Key Data, a short-term rental…

💰 Nearly two-thirds (63%) of travelers use points for trips, according to the Global Rescue Summer 2025 Survey. Usage is consistent across age and gender, with 65% of men and 61% of women participating. However, US travelers are 35% more likely to use points than non-US travelers (67% vs. 50%). Non-US travelers are 46% more likely not to use points compared to Americans (41% vs. 28%). The disparity could be due to access to loyalty programs or travel credit cards.

🌎 Australia and New Zealand's travel industry grossed US$37.8 billion in 2024, surpassing pre-pandemic levels due to increased prices rather than visitor numbers. Digital adoption is nearing maturity, with online penetration at 59% in 2024, forecasted to reach 61% by 2028. Airlines are expected to grow from 2025, benefiting from partnerships and increased fares, while hotels and car rentals face challenges. Success hinges on attracting high-value customers and strengthening direct relationships.

🏠 The Inn at Loch Tummel in Pitlochry, Scotland, is marketed by Graham + Sibbald for over £525,000. Built in the 1800s, it features six refurbished en-suite bedrooms, a restaurant, a bar, and an outdoor terrace overlooking Loch Tummel. Additional facilities include a two-bedroom owner’s flat and two staff caravans. Located near Queen’s View, current ownership has been since March 2016. The site combines heritage with strong business potential.

✈️ SAP Concur's 2025 Global Business Travel Survey highlights that 89% of business travelers, 93% of travel managers, and 90% of CFOs anticipate their travel budgets to increase or remain stable. In the first half of 2025, global business travel volume rose by 2.6% from 2024. Airfare prices averaged $1,681 in Q1 and $1,684 in Q2 2025. The US, Germany, and the UK are the top international destinations, with the US accounting for 15.3% of all international business trips.