Market Trends

🗺 UK holidaymakers in 2026 are exploring far-flung destinations, avoiding Europe due to EU policy changes like EES and ETIAS, and focusing on conscientious travel. 27% are steering clear of the US, up from 17% in 2024. Brazil and Sri Lanka, rising on the Good Trips Index, gain popularity. New EU airline baggage rules encourage spontaneous city breaks, while slow travel gains traction with expanded night train networks. Multi-generational trips flourish, driven by the 'Bank of Grandma and Grandpa.'

🏠 300 professionals gathered in London for the 2025 Urban Living Festival, exploring living, hospitality, and flex workspace sectors. Day one included tours of Outernet, Chateau Denmark, and x+why’s Bedford Square. Day two featured sessions on branded residences, lifestyle brands, hospitality demand trends, and sustainability. Notable insights: branded residences benefit from strong brand recognition, lifestyle brands need disciplined financial planning, European room sales are rising, and sustainability in travel is gaining attention. Cornwall and Edinburgh are potential growth markets.

🏨 GM roles have evolved from generalists to specialists, creating silos and fragmented KPIs. While sales, marketing, revenue, and finance focus on their areas, guest experience lacks a single owner. A "Journey Owner" GM is crucial for integrating experience and profitability. They attract, capture, prepare, deliver, and review to enhance NPS, repeat intent, and revenue per guest. Aligning specialists under a GM ensures consistent delivery and profitable loyalty by orchestrating the guest experience.

📈 Tim Rumney, CEO of BWH Hotels GB, discusses strategies for maintaining investor attraction, ensuring quality across independent properties, and supporting members in tackling hospitality challenges. Insights were shared at the SMRDC Fest 2025, held at the East Midlands Conference Centre.

🚀 US: Preferred Hotels & Resorts is launching a private jet program, Legendary Journeys, in partnership with Bucketlist Xperiences. From October 6-23, 2026, travelers will explore Singapore, India, Rwanda, Kenya, Greece, Morocco, and London. The 17-night journey offers luxury jet travel, VIP services, and stays at Legend Collection properties. Limited to 29 couples, tickets start at $133,500 per person. Participants earn Titanium Status and 1 million I Prefer Hotel Rewards points.

🏨 2025, global hotel market sees shifting trends. Occupancy rates remain strong, but average daily rates soften, especially in the economy sector. Rising costs highlight need for financial agility. Hotels adapt, offering unique packages and tech for guest experiences. Mews collaborates with YouLend for flexible, revenue-based financing. Average acceptance rate is 73%, with offers in 72 hours. This funding model scales with hotel income, providing support during fluctuating demand. Smart reinvestment is key to future success.

📈 Data Appeal and Mabrian have partnered with the European Travel Commission (ETC) to provide quarterly sustainability insights and tourism data to Europe's 36 national tourism organizations (NTOs). Founded in 1948, the ETC aims to enhance sustainable tourism in Europe. Data Appeal offers metrics on sustainability, while Mabrian supplies data on travel interests, security, and demand. This partnership helps NTOs make informed decisions and improve destination management through ETC's various communication platforms.

🌍 Civitatis aims for a 40% increase in registered travel agencies by 2025. 🌍 With 46,000 agencies currently on board since its 2018 launch, it emphasizes personalized experiences. Key markets: Italy, Spain, Mexico, Argentina, and Brazil. 📈 B2B sales director Verónica de Iscar highlights growth through local support, training, and partnerships. Future focus includes Japan, Thailand, and Latin America. Technology, via proprietary API, is crucial for scalable collaborations and enhancing agency sales.

🗺️ The UK short-term rental market, as of September 2025, shows mixed trends. Average daily rates (ADRs) are up: November ADRs hit £159, a 7% growth year-on-year. September and October rates grew by 4% and 5% respectively. Forward bookings dipped 5% in September and 3% in November, while October saw a 2% rise. Lead times decreased by 6% in September and 4% in October and November. Key Data launched new tools to aid property managers amid these shifts.