Market Trends

🗺️ The UK short-term rental market, as of September 2025, shows mixed trends. Average daily rates (ADRs) are up: November ADRs hit £159, a 7% growth year-on-year. September and October rates grew by 4% and 5% respectively. Forward bookings dipped 5% in September and 3% in November, while October saw a 2% rise. Lead times decreased by 6% in September and 4% in October and November. Key Data launched new tools to aid property managers amid these shifts.

📈 Hospitality executives prioritize productivity to boost EBITDA, with 82% seeing its impact. 📊 Technology is key, with 53% emphasizing its role in strategic productivity. Main challenges include rising costs (74%), inefficient processes (42%), and outdated systems (58%). Automation (61%) and improved scheduling (45%) are potential tech solutions. Only 35% trust their data. The report by Sona and Peach 20/20 highlights the evolving focus on productivity through AI and tech advancements.

Founder and CEO Stephen Burke outlines a seven-step framework to help hotels simplify automation adoption PRAGUE, 16 September 2025. RobosizeME, a leading provider of process automation solutions using AI and…

📚 Award-winning hospitality marketing leader Leora Halpern Lanz, Associate Professor at Boston University's School of Hospitality Administration, discusses visibility's impact on guest satisfaction. Using a hotel case study, she emphasizes the importance of both physical and digital visibility for enhancing guest experiences and satisfaction scores. Her book, "Developing Your Marketing Mindset," offers insights for hospitality professionals. Tune into the podcast “Developing Your Marketing Mindset” for more practical tips on transforming visibility into value for your business.

🏠 Hospitable launches a global education platform, Hospitable Academy, offering free expert-led courses to aid short-term rental hosts. The first course, “The Shift from Long-Term to Short-Term Rentals,” features 18 lessons in six chapters, focusing on increasing income, guest experience, and scaling operations. Led by Matthew Krueger, the course covers market analysis and daily operations. Future courses will include listing optimization and direct booking strategies, benefiting both new and experienced hosts.

🗺️ China’s travel market grew by 5.5% to $151.8 billion in 2024, with 5.6 billion domestic trips. Despite this growth, challenges persist, with outbound travel expected to reach 155 million trips by 2025. Online travel agencies, like Ctrip and Meituan, drive market expansion, with online revenue hitting 73% in 2024, projected to rise to 82% by 2028. International hotel brands expand, while domestic supply controls key sectors. The market won't surpass 2019 levels until 2026.

📈 Summer 2025 saw European hotels adapting to changing guest expectations. Key trends included the northward demand shift due to record Southern European heat, boosting cities like London (+2.41%) and Berlin (+2.16%). Long-haul travel rebounded with a 10% U.S. increase and 72% of Chinese travelers planning visits. Rome led satisfaction growth at +2.67%. Value-conscious guests prioritized service and basics like WiFi. Adaptation and flawless operations were crucial for success.

📅 Wed, Oct 8, 2025, at 11:00 AM EDT, the HT 2025 Guest Engagement Study webinar explores what restaurant and hotel customers desire and are willing to spend more on. Based on a survey of over 1,000 guests, this study serves as a guide for businesses. Speakers include Robert Firpo-Cappiello, Editor-in-Chief of Hospitality Technology, and is sponsored by Intelity and Softtek.

Last year’s booking data highlights how the new rules could shape revenue outcomes for property managers this quarter Santa Rosa Beach, Fla., 8 September 2025 — Fresh analysis from Key Data, a short-term rental…

💰 Nearly two-thirds (63%) of travelers use points for trips, according to the Global Rescue Summer 2025 Survey. Usage is consistent across age and gender, with 65% of men and 61% of women participating. However, US travelers are 35% more likely to use points than non-US travelers (67% vs. 50%). Non-US travelers are 46% more likely not to use points compared to Americans (41% vs. 28%). The disparity could be due to access to loyalty programs or travel credit cards.