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Market Trends

1043 posts

Hospitality market trends and data: analysis, figures and insights to understand where the hotel industry is heading.

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  • 16 min

Hotel Availability Near College Campuses – A Mews Study

  • Mews1
  • 4 December 2025
🏨 In 2025, over 1.3 million applicants submitted 8.5 million college applications in the U.S., fueling demand for nearby accommodations. However, only 25% of hotels are within two miles of top campuses. The University of Hawaii boasts 91% hotel proximity, while Yeshiva University has the lowest. Parking is available at 90% of hotels. New hotels or improved offerings can capitalize on underserved markets, particularly at institutions like the University of Chicago and Johns Hopkins University.
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  • 3 min

Global Hotel Market Size of Supply 2024/2025

  • Tony Loeb
  • 3 December 2025
Updated edition: Global Hotel Supply 2027: China Passes 370,000 Hotels, and Three in Four Worldwide Are Independent. Globally the hotel supply falls into two broad patterns. The Americas count about…
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Hotel market “rewards differentiation and punishes mediocrity”

  • Eloise Hanson
  • 3 December 2025
🏨 UK hotel market remains resilient with strong demand, buoyant occupancy, and a weak sterling boosting tourism and investment. The event, held at Leumi UK's London headquarters, highlighted challenges like payroll inflation and energy costs. Digital transformation is seen as an opportunity, while restaurants pose profit challenges. Extended-stay accommodations perform well, though education on operating models is needed. Debt providers offer short-term financing with greater headroom for cost volatility.
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High-value repositioning underscores Berlin’s luxury demand

  • e.koureli1
  • 3 December 2025
🏨 Berlin, 2023: The Hotel de Rome, built in 1889, will transition to Four Seasons, undergoing a redesign by Humbert & Poyet. The project will reconfigure 140 rooms, add three new dining venues, and preserve architectural features. Gruppo Statuto, with a portfolio including the Mandarin Oriental Paris, leads this repositioning. General Manager Christian Poda will oversee operations. This aligns with Berlin's luxury market evolution and Four Seasons' EMEA strategy, enhancing Berlin's appeal to high-end travelers and investors.
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Hilton captures rising demand for experience-led luxury travel

  • e.koureli1
  • 3 December 2025
🏨 Hilton’s luxury segment saw strong performance in 2025, setting a positive outlook for 2026. Key hotel openings include Waldorf Astoria Seychelles (2025), Osaka (2026), and Jaipur (2027); Conrad Orlando (2025), Chongqing (2026), and Budapest (2026); LXR Tokyo (2026), Diriyah (2026), and Bali Ubud (2027). Growth is fueled by demand for multigenerational, solo, and culturally immersive travel experiences, with expansion in EMEA, Asia, and island destinations.
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  • 1 min

New Study Highlights EU-US Labour Productivity Gap 2019-2024

  • HOTREC European Hospitality
  • 2 December 2025
📊 The European Employers’ Institute released a study on December 2, 2025, examining the EU–US labour productivity gap from 2019–2024. EU productivity in 2024 averaged $72/hour (PPP) versus $116/hour in the US, marking a 38% gap. The gap widened due to a 9.7% US productivity increase compared to the EU's 2.4%. Key drivers include pandemic labour-market responses, the US digital and AI boom, and EU industrial competitiveness challenges.
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  • 3 min

2026 Trends: Inside the Human Centric Hotel – What Travelers Want and How to Adapt

  • Tony Loeb
  • 28 November 2025
This summary brings together insights from leading trend reports for 2026, distilling the clearest patterns shaping how hotels will attract, serve, and retain guests in the year ahead. It captures…
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  • 1 min

E-Magazine Issue #13

  • Syaza Md Yunos
  • 28 November 2025
🍴 Saladplate, the official hub for Hospitality, Food, and Beverage under Informa Markets, delivers weekly news updates, a monthly newsletter, and a bi-monthly e-magazine. The platform connects users with over 10,000 brands and provides event info from 35+ international trade events.
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  • 2 min

Surge in Christmas demand for European cities

  • Travel Weekly Group Ltd
  • 28 November 2025
📅 Paris and London have seen hotel bookings for the Christmas period increase by 22% and 31%, respectively, according to RateGain's data. Spanish cities Madrid and Barcelona experienced growth of 75% and 46%, while Rome and Warsaw saw increases of 49% and 51%. The data covers stays booked from December 20 to January 4. International arrivals rose 42%, with long-haul destinations down by 62%. Travelers are booking nearly three months ahead, with longer stays being popular.
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  • 5 min

Impact Scores: ​How Guest Feedback Data Predicts Satisfaction and Shapes Your Hotel Success

  • TrustYou Editorial Team
  • 27 November 2025
🏨 Travelers rely heavily on reviews, with 95% reading them before booking and 76% willing to pay more for higher scores. TrustYou CXP’s Impact Scores help hotels understand feedback by analyzing reviews using AI, revealing key influencers like location and service. Negative impacts often come from price, maintenance, and WiFi. Using Impact Scores, hotels can prioritize improvements, enhance satisfaction, and boost bookings by acting on real insights and showcasing strengths in marketing.
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  • Global hotel supply by region: hotels, rooms and the chain vs independent split (2027 edition) - chart by 10 Minutes

    Global Hotel Supply 2027: China Passes 370,000 Hotels, and Three in Four Worldwide Are Independent

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  • The OTA Market, Finally Mapped

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  • The AI Trip Planning Market 2026

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  • The Hotel Internet Is Controlled by a Handful of Brands

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  • Monitor your blind spots: Is AI getting your hotel right? 
  • Shiji spent a year testing AI on its own people before offering it to a single hotel
  • Four friends posing for a sunny street photo; one holds a camera while the others smile and laugh.
    The visibility game just got serious for hoteliers
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    • 7 November 2026
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    #traveltech #sabre #amadeus #airlinetechnology #traveldistribution #earningsanalysis | Vishnu Chandra
    • 7 November 2026
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    🚨 NEW: Hyatt says AI cut the turnaround on conversion renovation plans from several WEEKS to a single day. “The utilization of AI to facilitate and accelerate how we approach property improvement… | Kristian Lukauskis Escobar
    • 7 November 2026
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    Airbnb says its own AI travel agent will launch in the first half of 2027. The company shared the timeline in its Q3 earnings. CEO Brian Chesky said the agent goes beyond a standard chatbot. It uses… | 22Astronauts
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  • Monitor your blind spots: Is AI getting your hotel right? 

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  • Shiji spent a year testing AI on its own people before offering it to a single hotel

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  • Four friends posing for a sunny street photo; one holds a camera while the others smile and laugh.

    The visibility game just got serious for hoteliers

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