Market Trends

1043 posts

Hospitality market trends and data: analysis, figures and insights to understand where the hotel industry is heading.

View Post
  • 8 min

Symbolplus Office wins Dezeen Awards 2025 interiors project of the year

🏡 Symbolplus Office won Dezeen Awards 2025 for interiors project of the year in Tokyo, Japan, using sustainable materials like earthen plaster and Japanese paper. 13 winners across seven countries including Canada, the UK, and Singapore were announced. Projects like a skatepark in Shanghai, a Kyoto fusion café, and a 320m² Paris apartment showcased innovative designs. The awards highlighted global creativity in small and large residential, retail, and hospitality interiors.
View Post
Share
View Post
  • 2 min

Hotel assets vs. other asset classes – Béatrice Guedj

🏨 Béatrice Guedj at the Hospitality Operator Forum highlighted that European hospitality has become a top asset for investors due to its solid fundamentals and strategic repositioning. From 2013 to 2020, it surpassed the Euro Stoxx 50, and since 2022, it's shown resilience, attracting US investors amid market volatility. Despite a drop in volume between 2021-2025, the sector remains stable, with hotel investments rising from 5-7% pre-pandemic to nearly 10% today.
View Post
Share
View Post
  • 1 min

WEBINAR | What’s a boutique worth? Valuing independent hotels | 20 April 14:00 – 15:00 BST |

📅 14:00 – 15:00 BST, online, free to attend. Hosted by BHN editor Eloise Hanson, this webinar offers insights on valuing independent hotels, focusing on operational performance, location, and brand positioning. Learn about investment trends, financing, exit strategies, and practical tips for maximizing market value. Targeted at hotel owners, investors, developers, C-suite executives, and service providers, this event invites over 7,000 professionals to participate in interactive sessions with live Q&A opportunities.
View Post
Share
View Post
  • 2 min

Mag HON 360-361: Existing asset transactions maintain their pace

🏨 In 2024, France's hospitality sector comprised 18% of total real estate investments, with over 100 transactions, mainly single-asset. Paris and Île-de-France dominated two-thirds of the market. Key acquisitions included Saint-James & Albany and Pullman Paris Tour Eiffel. France ranked third in Europe, with hotel transaction volumes reaching €17 billion, a 62% increase. Average price per key was €215,300. U.S. and Asian investors returned, boosting portfolio transactions by 40%, driven by private equity funds.
View Post
Share

Budget Season 2026: Why guest data is your most valuable planning tool

📈 Edwardian Hotels London identified declining satisfaction due to a lack of public workspaces and redesigned their property, boosting satisfaction and corporate loyalty. A Berlin hotel used guest feedback to choose a preferred mattress type, improving satisfaction scores. Guest reviews often highlight real needs such as faster service or reliable Wi-Fi rather than expensive upgrades. By listening to feedback, hotels can make data-driven budget decisions, focus on guest-loved experiences, and achieve higher ROI through improved reputation.
View Post
Share
View Post
  • 2 min

11 November bank holiday: Cannes and Nice, the few remaining strongholds still in the green

🗺 Provence-Alpes-Côte d'Azur saw an 11.8% RevPAR increase over the 11 November 2025 weekend, driven by a 10.7% rise in average daily rates, mainly in luxury hotels. Visitor numbers slightly increased (+0.5 points) due to favorable weather and international tourists. Cannes and Nice excelled, with Cannes' RevPAR surging 34.3%, linked to the European Pensions & Investments Summit starting 12 November. In contrast, other French regions didn't perform as well.
View Post
Share
View Post
  • 2 min

The Real Reason Independent Hotels Lose Direct Bookings (And How to Fix It Fast)

📊 A Florida coastal independent hotel increased direct bookings by 35% and RevPAR by 25% in six weeks by enhancing visibility. Independent hotels struggle with visibility across OTAs, Google, and local searches, not necessarily with marketing, pricing, or promotions. RevOptimum's Hotel Visibility Program aids by improving OTA placements, Google visibility, and search discovery, thus boosting direct bookings. Improving these visibility factors is essential for independent hotels to be seen and booked.
View Post
Share
View Post
  • 3 min

Why I’m on Social Media in the First Place

📅 Columbia, Missouri hosted the 3-day Main Street Summit & Capital Camp, attracting over 1,200 founders, investors, artists, and athletes. The event featured talks on business insights and personal values, including those by Tim Tebow. Sessions were across downtown venues like cinemas and theaters. Key insights included the need for real connection, the shift towards analog experiences, and the importance of taste in business. Next, Waco prepares for its Homestead Fair, expecting up to 20,000 attendees.
View Post
Share