Market Trends

📈 In September 2025, UK hotel occupancy rose by 2.6 points, increasing average prices by 4.2%, with RevPAR up 7.5% from 2024. Spain saw a RevPAR growth of 4.4%, with OT up 1.2 points and ADR up 3.2%. France recorded a 1.7% RevPAR increase, with Fashion Week boosting TO by 5 points. Germany's RevPAR fell by 4.4%, with ADR down 4.6%. Central Europe was active with trade shows and conferences.

📅 Adventure travel specialist Explore Worldwide predicts 2026 travel trends based on data from tens of thousands of bookings. A key finding is a 25% surge in rail travel, 19% increase in trips over eight days, and a spike in demand for less-travelled destinations like Laos (up 33%), Mongolia (118%), and Nicaragua (32%). In September 2025, 48% of UK workers expressed interest in travel sabbaticals. Astrotourism gains traction with eclipse events sold out rapidly, and family travel experiences are expanding.

🗺 Travel gross bookings hit $1.6 trillion in 2024, projected to reach $1.8 trillion by 2027. North America leads with $539 billion. Online bookings grew 9% in 2024, with two-thirds expected online by 2027. Air and hotel sectors dominate at nearly 75% of bookings. Emerging markets like Mexico, Brazil, and India will see strong growth. Global travel is set to expand by an average of 5.2% annually through 2027.

💻 Leading vacation rental software Hostaway became the first short-term rental PMS unicorn post its $365 million funding in 2024, growing 50%. Founded in 2015 by Marcus Rader, Saber Kordestanchi, and Mikko Nurminen, it has users in 90+ countries and operates with a remote team across 44 nations. Recognized in G2’s top 100 fastest-growing software companies in 2025, Hostaway leverages AI for scalable solutions, addressing a STR market set to grow from $124.5 billion in 2024 to $344 billion by 2034.

🏠 Gregory Day, President of Hospitality at Mani Brothers Real Estate Group and Managing Director of Malibu Beach Inn, explores the evolution of luxury and formality in hospitality. He reflects on lessons from Pebble Beach Resorts and Fairmont, emphasizing the importance of balancing tradition and authenticity for memorable guest experiences. The discussion highlights varying guest expectations across cultures and regions. Music by Clay Bassford of Bespoke Sound enhances the episode's focus on hospitality brand identity.

📅 Q3 2025, Global GRI hit 87.0%, maintaining pre-summer highs. Google drove review volume growth, especially in Latin America (+17%), Africa (+7.5%), and the Middle East (+4.4%). 5-star hotels achieved a record response speed of 2.8 days, though engagement declined slightly. North America and Oceania saw GRI declines for 5-star hotels. Asia remained top-performing despite a 31% drop in Agoda reviews. Political issues led to guest sentiment decline in North America, impacting review volumes.

📚 Situ's white paper reveals generational differences in business travel preferences. A survey of over 550 business travelers shows 30% of Millennials desire full flexibility in accommodation choices. Gen Z leans towards non-hotel lodging, with only 21% using company tools. Sustainability matters to 41% of Gen X and 34% of Boomers. These insights highlight the industry's need to adapt to multigenerational needs, enhancing travel experiences and addressing sustainability and flexibility in business travel.

🏖 In 2026, travel will reflect individual identities. Nearly 49% of Brits may alter travel plans based on spiritual advice, while 68% are drawn to romantasy destinations. Relationship-testing trips interest 67%, and 77% are open to skincare-focused glow-cations. Tech aids nostalgia trips for 68%, and 79% may car-share. Souvenirs shift to kitchen culture; 65% may buy design-led items. Humanoid helpers appeal to 74% in vacation homes.

Santa Rosa Beach, Fla., 20 October 2025 – Fresh data from short-term rental analytics company Key Data shows that hotels and vacation rentals in Austin moved almost in step ahead of this year’s Formula 1…

🏆 City Lodge Hotels, alongside TBWA Hunt Lascaris Johannesburg, triumphed at the Loeries 2025 in Africa and the Middle East, winning 8 awards from 23 shortlisted entries. The "Save Our Stay" campaign garnered a gold for Comedic Impact, silvers in Service Design and PR & Media Communication, and several bronzes across categories. The Loeries, now in its 47th year, is a prestigious annual event celebrating creative excellence. Zuki Jantjies, City Lodge's Sales and Marketing Director, was a judge this year.