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Marketing

433 posts

[[ 13 ]]

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  • 3 min

When Storytelling Sparks Bookings: Lessons from The White Lotus Effect

  • Adelaide Macarez
  • 2 July 2025
In the fast-moving world of hospitality marketing, few tools are as compelling as storytelling. When The White Lotus chose Thailand as the backdrop for its latest season, it wasn’t just…
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  • 1 min

X, Y, Z: Brands all around the world are changing their marketing strategies to capture a new generation of Gen Z consumers. How can F&B businesses shift gears to cater to this rising segment, and is there a way to create an inclusive strategy that speaks across generations? – EYSY

  • YiTyng.Sin@informa.com
  • 2 July 2025
This article was written by Saladplate. Click here to read the original article X, Y, Z : Brands all around the world are changing their marketing strategies to capture a…
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  • 6 min

5 OTA Mistakes That Could Be Hurting Your Hotel Revenue (and How to Fix Them)

  • Nashi Dasgupta
  • 2 July 2025
Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss — not…
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  • 1 min

Gen Z’s hotel hunt: No map, just moves

  • Automatic
  • 2 July 2025
How younger travelers are redefining hotel discovery through peer content, platform-hopping, and a new standard of trust Jul 2, 2025 Generation Z is transforming how travelers discover and choose hotels,…
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  • 1 min

7 Channel Manager Software Best Practices for Better Distribution

  • Vanshikha Dhar
  • 29 June 2025
7 Channel Manager Software Best Practices for Better Distribution Table of Contents
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  • 1 min

The Ritz-Carlton beat 181 other luxury brands to win advertising's top prize, a Cannes Lion Gold award. | Sean O'Neill

  • Sean ONeill
  • 27 June 2025
The Ritz-Carlton beat 181 other luxury brands to win advertising’s top prize, a Cannes Lion Gold award. The ad cost less than $1 million to produce and distribute, yet it…
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  • 1 min

Loveholidays enters its fifth international…

  • Travel Weekly Group Ltd
  • 27 June 2025
This article was written by Travolution. Click here to read the original article The Netherlands follows Ireland, Germany and Austria Online travel agent (OTA) Loveholidays has launched in the Netherlands…
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  • 2 min

Booking.com denies allegations of price-fixing

  • Automatic
  • 27 June 2025
The company is rejecting allegations that it kept hotel prices artificially high for over a decade, as a flood of interest in a new mass lawsuit temporarily crashed the Consumers’…
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  • 5 min

Thoughtful Thursday – A Technical Guide to Booking Engine Widgets: Types, Use Cases & Best Practices for Hoteliers

  • Nashi Dasgupta
  • 26 June 2025
In a digital-first world, your hotel website is more than just a brand touchpoint – it’s a sales machine. With 65% of travellers preferring to book directly through a hotel’s…
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  • 2 min

Hospitality Awards Legacy : 25 years of innovation and excellence – Media

  • m.welsch
  • 25 June 2025
This article was written by HospitalityOn. Click here to read the original article A category that values creativity and media impact This award highlights campaigns that have succeeded in capturing…
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