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Marketing

419 posts

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  • 4 min

Campaign Launches in Tandem with New Collection of Bookable Experiences Enabling Guests to ‘Make Special Happen’ Every Day at Fairmont Hotels 

  • Sophie Weir
  • 28 May 2025
World-renowned luxury hospitality brand, Fairmont Hotels & Resorts, today reveals its new global brand campaign, Fairmont Presents ”Make Special Happen”. Paying homage to the brand’s centurion heritage as host to some of the world’s most…
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What it takes to win in social media and travel marketing

  • Automatic
  • 28 May 2025
Social media in travel is no longer just about selling dreams – it’s about selling trust, identity, and shared experiences May 28, 2025 At the Preferred Global Conference 2025 in…
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Inside Booking.com: The untold story of a travel giant

  • Automatic
  • 28 May 2025
Power plays, culture clashes, and the hidden costs of success at one of Europe’s most secretive tech empires May 28, 2025 Behind the polished facade of Booking.com’s global success lies…
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  • 1 min

Booking.com cuts ties with creators

  • Automatic
  • 26 May 2025
The OTA’s mass termination of affiliate partnerships signals a broader shift in how major OTAs engage with content creators May 26, 2025 In a sudden and sweeping move, Booking.com has…
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  • 7 min

Travel Tech Essentialist #175: Agents

  • Mauricio Prieto
  • 24 May 2025
This article was written by Mauricio Prieto. Click here to read the original article AI agents are moving from assistants to actors. Google is collapsing discovery and purchase into a…
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  • 1 min

Why guest segmentation matters more than ever for hotels

  • Automatic
  • 23 May 2025
With shifting guest expectations and economic uncertainty, segmentation isn’t just a marketing upgrade – it’s a business imperative May 23, 2025 In today’s attention-fragmented digital environment, many hotels are still…
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  • 1 min

OTA stocks bounce back

  • Automatic
  • 23 May 2025
After a dip driven by weak February traffic and economic concerns, OTA stocks rebounded as Q1 2025 earnings beat expectations across the board May 23, 2025 Despite Expedia’s specific struggles…
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  • 2 min

H-ON Le Mag April : Hotel distribution in the age of influencer marketing

  • b.courtin
  • 21 May 2025
This article was written by HospitalityOn. Click here to read the original article Social media and influencers: the new generation of tastemakers Selon une étude menée par Opodo, 33% des…
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  • 4 min

Fairmont Hotels & Resorts Introduces New Global Brand Campaign

  • LODGING Staff
  • 19 May 2025
This article was written by Lodging Magazine. Click here to read the original article NEW YORK—Fairmont Hotels & Resorts shared its new global brand campaign, “Make Special Happen.” Paying homage…
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  • 5 min

Guest Segmentation Is Failing Hotels: 5 Specific Ways to Do Better with Available Data

  • Revfine.com
  • 17 May 2025
With marketing messages bombarding consumers across every channel, relevance is everything. People are increasingly immune to generic outreach. Research shows 81% of customers prefer to engage with companies that offer…
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