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Revinate appoints Frank Trampert as Chief Revenue Officer to accelerate global growth

SAN FRANCISCO, CA, USA (April 2, 2026) – Revinate, hospitality’s leading direct booking platform, today announced the appointment of Frank Trampert as Chief Revenue Officer. Trampert joins the executive leadership team at a pivotal moment, as Revinate prepares to host NAVIGATE 2026 — its annual customer conference — where the company will unveil the next evolution of its platform and its vision for the future of direct bookings in hospitality. Trampert brings more than two decades of global leadership experience spanning hotel operations, travel technology, artificial intelligence, and SaaS platforms. His appointment underscores Revinate’s commitment to helping hoteliers drive more direct revenue and deepen guest relationships — at scale. “Frank is exactly the kind of leader we need as we enter this next chapter,” said Bryson Koehler, CEO of Revinate. “He’s lived the full arc of hospitality technology — from traditional hotel operations to early AI innovation — and he understands what it takes to help hoteliers harness their data and act on it. That combination of depth and vision, with his deep global experience, is what makes him the right person to help us scale our impact globally.” Trampert joins Revinate from Sabre Hospitality Solutions, where he led global commercial strategy, product and brand marketing, and go-to-market execution through its successful sale and transition to private equity ownership under TPG. Earlier in his career, he served as CEO of the hotel division at AirAsia, where he led the company’s global hotel marketplace and partner ecosystem. As President of Brand Karma, one of AI’s early innovators in hospitality, he focused on leveraging artificial intelligence and sentiment analysis to help brands better understand guest feedback and improve the guest experience. He also held leadership roles at Carlson Hotels and Wyndham Hotels, building deep expertise in hotel distribution, guest engagement, and revenue strategy for global brands and owners. What’s ahead: direct bookings, powered by intelligence Trampert’s appointment comes as Revinate prepares to reveal a significant evolution of its platform at NAVIGATE 2026. Built on 17 years of hospitality-native product development, more than 30,000 custom configurations, and 950+ million Rich Guest Profiles, Revinate is evolving from a direct booking platform into the intelligence layer that powers it — enabling hoteliers to identify the right guest, choose the right channel, craft the right message, and optimize the right outcome, automatically. The goal remains the same: more direct revenue, and stronger guest relationships. The platform is now smart enough to get hoteliers there faster with more automation. Full details will be revealed at NAVIGATE 2026, taking place April 15th at The Wigwam in Phoenix, Arizona. The event will bring together hotel leaders, industry innovators, and technology partners to explore the future of guest intelligence, direct bookings, and AI-powered hospitality. “Hotels today sit on a tremendous amount of guest data, and the opportunity to turn that invaluable asset into meaningful guest experiences and revenue growth has never been greater — especially in light of the AI revolution,” Trampert said. “Under Bryson’s leadership, Revinate is building the
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The Imperial Hotels & Resorts rolls out Amadeus Web Solutions to elevate its digital presence across Thailand

Bangkok, Thailand –The Imperial Hotels & Resorts, part of TCC Group, has implemented Amadeus Web Solutions to modernize its digital presence and support the group’s refreshed brand architecture. The move marks a significant step in Imperial’s transformation as it reintroduces its portfolio to a new generation of travelers. Through this partnership, the hotel group has transitioned from its former WebBuilder platform to the new Amadeus Web Collection suite, enabling a fully responsive, conversion focused digital experience across all four brands: The Imperial Hotels & Resorts, The Wellness Collection, TARA by The Imperial, and imm Hotel. With 15 properties across Thailand and several new openings planned for 2026, the collaboration will enhance brand consistency and support Imperial’s direct booking performance. Amadeus Web Solutions offers a mobile-first and accessibility-aligned design, SEO, and seamless integration with the iHotelier® Suite, helping Imperial streamline operations, improve content management, and deliver a more personalized and intuitive booking experience for guests. The platform’s continuous innovation enables the hotel group to benefit from ongoing enhancements without costly redevelopment cycles. “This collaboration marks an important step as we enter a new era for The Imperial Hotels & Resorts,” says Jaran Inkamon, President of The Imperial Hotels & Resorts . “Through a strategic rebranding and progressive renovation of our properties, we are reshaping the future of our hospitality portfolio. With Amadeus as our technology partner, we can bring our renewed vision to life online and connect more meaningfully with today’s global travelers.” “We are proud to support such a beloved Thai hospitality brand in its digital evolution,” comments Paul Wilson, Vice President of Hospitality, Asia Pacific, Amadeus . “Our Web Solutions are designed to empower hotel groups to strengthen guest engagement and elevate direct channels, with intuitive, flexible technology that helps hotels ‘set it and forget it’. As part of our Hospitality portfolio, the solution also supports greater efficiency and more personalized experiences, aligning with our goal of helping customers stand out in a competitive market while driving profitable demand.” About The Imperial Hotels & Resorts The Imperial Hotels and Resorts is a distinctive collection of hotels and resorts across Thailand, offering authentic Thai hospitality in diverse destinations—from the mountains of Mae Hong Son, Chiang Rai, and Chiang Mai, to vibrant cities such as Bangkok and Korat, and coastal retreats including Cha-am and the southernmost province of Narathiwat. Each property reflects the character of its location while providing warm service and comfortable stays. Entering a new era in 2026, the group will introduce a refreshed brand architecture to better serve evolving traveler needs. The portfolio will be organized into four brands: The Wellness Collection Hotels for premium wellness and luxury retreats, The Imperial Hotels and Resorts for classic full-service of convention centre hotels and resorts, TARA by The Imperial Hotels and Resorts for comfort MICE and resort experiences, and imm Hotel for smart, accessible city stays. Together, these brands span luxury, resort, meeting-focused, and budget accommodations, strengthening the group’s presence across Thailand while staying rooted in genuine Thai hospitality. Visit
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Accor Sells Essendi Stake for €975M, Kempinski Makes First Acquisition in 50+ Years

The divergent strategies expose evolving capital allocation priorities: Accor monetizing ownership for franchise fees while Kempinski makes rare direct investment in unique heritage asset. US February RevPAR increased 4.3% nationally with San Francisco leading gains, and a viewpoint questions spa leaders' top operational challenges. Accor Converts €975M Essendi Stake to Franchise Model Accor will sell its 30.56% Essendi stake to Blackstone-Colony consortium for up to €975M , converting the portfolio to 20-year franchise deals that shift from ownership economics to fee-based revenue. The transaction exemplifies asset-light transformation prioritizing capital efficiency over direct property ownership. The strategic pivot reflects hospitality industry realignment toward franchise models that generate predictable management fees without capital intensity or operational risk of ownership. Accor maintains brand control and revenue streams through long-term franchise agreements while liquidating equity stake that required balance sheet capacity and exposed company to property-level performance volatility. The 20-year franchise terms lock in revenue visibility matching typical hotel asset lifecycles, providing fee income durability while transferring ownership obligations to institutional capital partners. Blackstone-Colony gains hotel portfolio generating stable cash flows with established Accor brand equity driving occupancy, while Accor redeploys €975M toward growth markets or returns capital to shareholders rather than maintaining minority stake in mature European assets. The transaction demonstrates how global operators increasingly structure partnerships separating brand management expertise from real estate ownership. Read more → Kempinski Acquires Augustine Hotel Prague in First Deal Since 1970s Kempinski acquired the 101-room Augustine Hotel Prague, housed in an 800-year-old monastery, marking the company's first acquisition in over 50 years and signaling selective investment in differentiated heritage properties versus mass expansion. The acquisition breaks Kempinski's decades-long management-only strategy, indicating belief that certain unique assets warrant direct ownership despite industry trend toward asset-light models. The Augustine Hotel represents irreplaceable historical property that cannot be replicated through development, offering brand positioning benefits and guest experiences competitors cannot match through standard builds. Kempinski's willingness to deploy capital for the first time in 50+ years suggests management concluded the property's scarcity value and brand elevation potential justified ownership risk and capital commitment. The monastery conversion provides authentic luxury credentials that take centuries to establish organically, accelerating Kempinski's positioning in heritage luxury segment where provenance and uniqueness command premium rates. The selective approach differs from broad portfolio acquisition, signaling Kempinski will own only exceptional properties meeting stringent criteria for historical significance and brand contribution rather than pursuing scale through ownership. Read the details → Viewpoint: What Is Your Top Spa and Wellness Operations Challenge? Spa and wellness leaders now balance rising guest expectations, workforce dynamics, operational cost pressures, and demand for personalized results-driven experiences as wellness transitions from secondary amenity to strategic brand identity component, making operations both more visible and complex. The operational complexity stems from wellness evolution beyond traditional spa services into integrated guest proposition requiring clinical expertise, technology infrastructure, and outcome measurement capabilities. Properties historically treated spas as ancillary profit centers with basic massage and facial menus operating independently from core hotel functions. Today's wellness programs
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