Influence Society Partners with Laurent Taïeb’s Villa Colette for the Launch of a New Luxury Hotel in Cap Ferret
PARIS, April 9, 2026 – On the occasion of the opening of Villa Colette , a new luxury hotel located facing the Arcachon Basin in Cap Ferret, Influence Society announces its partnership with the establishment to lead two key pillars of its digital presence: the development of its website on Webflow and the management of its paid acquisition strategy via Google Ads and Social Ads. Spearheaded by Laurent Taïeb, owner of Villa Colette, the project aims to rapidly introduce this new address, leveraging a digital strategy aligned with its premium lifestyle positioning. Described by Laurent Taïeb as a “seaside home with the standards of a hotel,” Villa Colette features 28 rooms and suites, a restaurant, a bar, and a terrace overlooking the horizon. Set in a high-end universe with interiors designed by Philippe Starck, the experience is further enriched by its exceptional environment, nestled between the Arcachon Basin, the Atlantic Ocean, and the pine forest. In the context of this opening, the digital challenge is twofold: to faithfully translate online a brand identity deeply rooted in the destination, and to rapidly activate acquisition drivers capable of generating awareness and bookings. “For Villa Colette, it was essential to rely on a partner capable of understanding both our positioning, our brand universe, and the performance imperatives linked to an opening,” says Laurent Taïeb. “Influence Society is supporting us on concrete levers, with an approach that is both strategic and operational.” The website has been designed to reflect Villa Colette’s distinctive positioning and highlight a lifestyle proposition expressed as much in its dining spaces as in its natural experience assets. Located at the tip of the Cap Ferret peninsula, the hotel is conceived as a joyful house facing the basin, offering the chance to escape by bike through the pine trees to the village of L’Herbe, board one of the emblematic pinasses (traditional boats) to the Dune of Pilat, or enjoy a romantic interlude facing the sea. The support provided by Influence Society will enable Villa Colette to structure its launch, notably through targeted communication campaigns on social media. “For an opening like Villa Colette, the digital aspect must play an immediate and structuring role. It must carry the image of the place, streamline the traveler’s journey, and support demand from the very first phases of commercialization,” adds Sébastien Felix, Founder & CEO of Influence Society. In Cap Ferret, Villa Colette embodies a new high-end destination, combining a complete experience of accommodation, dining, and local lifestyle. For Influence Society, this partnership illustrates the growing importance of a coherent digital ecosystem from a hotel’s inception, associating brand platform, user experience, and media activation. About Influence Society Influence Society is a creative agency at the intersection of marketing, technology, and hospitality. Helping extraordinary establishments craft compelling brand narratives, blending aesthetics with cutting-edge digital strategies. Through visionary storytelling, innovative marketing, and deep industry expertise, the agency enables hospitality professionals to stay ahead in an ever-evolving landscape. For more information about Influence Society, visit www.influence-society.com
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