CHELTENHAM, 7 May, 2026 – Journey, the market leader in hotel retailing and the hospitality industry’s first unified Hospitality Performance Platform, has been appointed by The Leading Hotels of the World (LHW) as a preferred provider of digital marketing, website, and gift voucher solutions within its Leading Strategic Sourcing (LSS) program.
LHW is the largest collection of independent luxury hotels, with over 425 properties in over 80 countries. Through its LSS program, run in collaboration with DayBlink GPO, member hotels can access innovative technology, marketing, and commercial solutions to improve performance and efficiency.
As part of this preferred vendor agreement, LHW member hotels can access Journey’s connected technology and services, including high-performance digital marketing, website solutions, and a leading gift voucher platform. Together, these capabilities help hotels grow direct revenue by creating seamless online guest experiences that attract and convert demand, while streamlining operations. Journey already works with a number of LHW member properties globally, including The Landmark London and Beaverbrook Surrey Hills.
Digital transformation remains a key priority for LHW and its members, as independent luxury hotels seek to strengthen direct channels and enhance the guest journey online. Journey’s solutions support this evolution by combining web development, digital marketing and conversion optimisation capabilities to unlock new revenue opportunities while reducing operational complexity.
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Simon Bullingham, Founder and CEO of Journey, said: “Luxury hotels today need to think and operate more like retailers. Guests expect seamless digital experiences they can personalise to their exact preferences, but the real opportunity lies in how hotel experiences are packaged, promoted, and presented to guests, not just rooms. Our alliance with LHW is about giving independent hotels the tools to do exactly that, offering a more joined-up experience, driving conversion, increasing total guest spend, and making digital commerce a core part of their commercial strategy.”
Sean Fitzgerald, VP Operations, of DayBlink Ventures, said: “We are pleased to welcome Journey as a preferred provider within our Leading Strategic Sourcing program. As our member hotels look to expand beyond traditional room revenue, Journey’s capabilities support a more holistic retail model that enables hotels to better package, personalise, and monetise the full guest experience. As guest experiences become a bigger revenue driver for hotels, having the right commercial solutions is critical to unlocking their full potential.”
About Journey
Journey helps luxury hotels grow direct revenue by retailing the whole guest experience, not just rooms. More than 750 hotel and spa properties use Journey’s Performance Platform, a unified system across experience management, digital marketing, booking, and payments. Customers include Nikki Beach, Corinthia and Lakes By Yoo. With live bookable inventory at every moment, from pre-arrival to post-stay, Journey enables hotels to retail rooms, dining, spa, and activities in a seamless, shoppable experience for guests. The result is higher guest spend, stronger loyalty, and a measurable Return on Experience. For more information, visit https://journey.travel/.
About Leading Hotels of the World
Comprised of more than 400 hotels in over 80 countries, LHW is the largest collection of independent luxury hotels. In 1928, 38 independent hoteliers came together to create LHW. Since then, the Company has carefully curated distinctive hotels, resorts, inns, chalets, villas, and safari camps from the snow-capped Alps of Europe to the African veldt, to share them with adventurous souls who seek the remarkably uncommon. The LHW community is filled of exceptional individuals, united by a passion for the surprising discoveries and details that come with every experience. LHW hoteliers are artisans of hospitality whose expertise, commitment to excellence, and individual flair allows them to create story-worthy moments for their guests. And it is these authentic, individualised experiences combined with the warm hospitality and high-touch service they provide that keeps discerning travellers returning again and again. LHW’s collection covers the globe and promises a broad range of destinations and uncommon experiences, enhanced by LHW’s tiered guest loyalty program Leaders Club. From converted former palaces, and countryside retreats run by the same families for generations, to gleaming skyscrapers in dynamic urban centres, serene private island escapes, glamorous tented camps – and beyond – explore, find inspiration, and experience unforgettable travel moments. For more information visit: www.lhw.com, Facebook at @LeadingHotels, X at @LeadingHotels and Instagram @leadinghotelsoftheworld.
About DayBlink GPO
DayBlink GPO is a strategic sourcing provider for independently owned and operated luxury hotels in the hospitality sector. DayBlink GPO combines years of expertise to help members improve their bottom line and performance efficiency. As an ambassador on behalf of hoteliers, DayBlink GPO negotiates superior agreements with multinational companies across major hotel spend categories by leveraging billions of dollars in member purchasing power. These deals bring instant value, create cost savings, and deliver efficiencies at little to no added effort for our members. For more information, visit dayblinkgpo.com
