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In hospitality, every detail matters. Guests may not consciously reflect on the crispness of their sheets or the freshness of their towels, but these details shape their overall experience. For hotels and resorts, ensuring that linens and uniforms are consistently clean, available, and accounted for is not just operational, it’s central to brand reputation.

Ori Kafri introduces J.K. Place as a family-founded boutique hotel brand that defines "boutique" not by design trends, but by personal, tailor-made hospitality. With three intimate properties in Capri, Rome, Paris, and soon Milan, each averaging around 30 rooms, Kafri describes the brand"s essence as creating "homes" rather than hotels - spaces where guests feel personally known and individually cared for. He contrasts J.K."s approach to larger hotel chains, which he likens to luxury fashion houses, while J.K. Place aspires to be the "tailor-made suit" - a bespoke experience built through genuine human connection.