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According to HEDNA, NYU SPS Jonathan M. Tisch Center of Hospitality, and RateGain’s 2025 industry benchmark, the direct channel now accounts for roughly 21% of hotel bookings. That shift puts the booking engine at the centre of commercial strategy. It sits at the exact point where website traffic either becomes a confirmed reservation or leaks […] The post 8 Best Hotel Booking Engines for 2026 appeared first on RateGain.

Are you a hotelier or revenue manager looking to grow direct bookings and strengthen guest relationships? Direct booking refers to a reservation made directly with your property — through your website, phone, or email — without the involvement of a third-party intermediary. This gives hotels greater control over pricing, guest relationships, and net revenue per […] The post What is Direct Booking? Benefits & 15 Strategies for 2026 appeared first on RateGain.

The way travelers discover hotels is changing faster than most brands realize. Google is no longer just helping travelers search for hotels. It is preparing to help them decide, compare, and eventually book them through AI-powered experiences. At the Google Marketing Live 2026, Google identified hotel bookings as the next major area for expanding its […] The post Google Marketing Live 2026: Why Hotels Are the Next Frontier of AI Shopping appeared first on RateGain.