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The piece advocates for disciplined hotel technology decisions based on clear outcomes rather than competitive pressure, proposing configurable guest pathways from analog to futuristic.

The four-story property was designed with sound mitigation for its airport location and targets sports teams visiting nearby Boombah Sports Complex.

Thoman joins from Salesforce where he led the travel and hospitality vertical, bringing experience with major hotel brands including Marriott, IHG, and Hyatt.

Survey of 2,000 US consumers reveals 42% experienced more bad service in 2026 than previous years, with 66% willing to switch companies over poor service.

Four German hotels transitioned from Lindner to HOSPITALITY X management with Shiji's cloud PMS replacing legacy systems across all properties.

Puorto argues AI requires structural process changes, not just tool integration, and introduces "Humans-as-Luxury" as human service becomes a strategic differentiator.

Study of 2.36M data points reveals only one-sixth of 810,000 global hotel properties appear in AI search results, with Holiday Inn Express leading rankings.

IHG unveils a new global spa concept at Regent properties, starting with Bali Canggu, with future locations in Jeddah, Kuala Lumpur and Kyoto by 2028.

The 104-room property will be part of a mixed-use tower featuring 169 residences, opening in late 2027 near Hyde Park and Museum Station.