Demand Calendar

The real driver of profit is the number of delegates and attendees who spend on event space, food and beverage, guest rooms, and ancillary services. By shifting the focus from…

Despite technological advancements, hotels have relied on point estimates for demand forecasting for over half a century. This traditional method involves predicting a single, specific occupancy rate or revenue figure…

A Tale of Two General Managers A. Mark: The Cost-Focused General Manager Meet Mark, the general manager of the Grandview Hotel, a mid-sized establishment facing declining profits. Under pressure from…

Eight Reasons Why Hotel General Managers hesitate to drive change 1. Reliance on Experience and Traditional Management Approaches Explanation: Many GMs, especially those with decades of experience, feel confident in…

1. Rolling Forecasts: Adapting to Real-Time Changes Revenue is the primary driver of hotel profitability, and getting the forecast right is critical to maximizing profits. Since market conditions can change…

Leadership and Responsibility: Who Drives the Initiative? For this transformation to be successful, it is essential to have clear leadership and support at all levels of the hotel. The initiative…

The Importance of a Strategic Approach Maximizing profitability in the hotel industry requires more than a broad understanding of revenue management; it demands a strategic, step-by-step approach. Each stage builds…

Importance of Personalization in Modern Hospitality In today’s digital age, personalization has the potential to become a pivotal aspect of guest satisfaction in hotel loyalty programs. It involves tailoring the…