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Rategain

50 posts
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  • 5 min

Beyond Vanity Metrics: How Hoteliers Can Measure Social Media Impact

  • Kushal Walia
  • 28 February 2025
Social media has become a powerful tool for hotels to engage with guests, showcase their brand, and drive bookings. However, many hoteliers still rely on vanity metrics—likes, shares, and follower…
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  • 2 min

Google Ads’ New Creative Capabilities: What Hoteliers Need to Know

  • Kushal Walia
  • 20 February 2025
February 20, 2025 Blog As the digital landscape evolves, so does the way hotels connect with travelers. Google Ads has introduced powerful new creative capabilities that leverage AI-driven image generation,…
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  • 3 min

Mastering Smart Bidding in Google Ads: A Guide for Hotel Marketers

  • Kushal Walia
  • 31 January 2025
January 31, 2025 Blog Table of Contents Maximize Direct Bookings with Smart Bidding Imagine running hotel campaigns where bids adjust automatically to attract the right traveler at the right time.…
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  • 2 min

Meridian by Google: Unlocking Smarter Hotel Marketing Decisions

  • Kushal Walia
  • 30 January 2025
January 30, 2025 Blog Google has introduced Meridian, an open-source marketing mix model (MMM) designed to revolutionize how hotels measure and optimize their advertising spend. Built on Bayesian causal inference,…
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  • 2 min

Performance Max Just Got Smarter: What It Means for Hotel Marketers

  • Kushal Walia
  • 24 January 2025
January 24, 2025 Blog In the highly competitive hospitality industry, digital marketing strategies need to be agile and data-driven. Google Ads is introducing new Performance Max updates that provide hotel…
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Paid Media Marketing in 2025: 7 Changes Hotel Marketers Should Make

  • Kushal Walia
  • 3 January 2025
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Boost Hotel Bookings with Microsoft’s New Multi-Format Ad Campaigns

  • Kushal Walia
  • 29 December 2024
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  • 4 min

No Maps, No Listings: Google’s Hotel Search Test in EU Explained

  • Kushal Walia
  • 27 November 2024
Google has begun testing a stripped-down version of its hotel search feature in Germany, Belgium, and Estonia. The experiment replaces detailed search features like maps and hotel listings with a…
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  • 2 min

Unlock Hotel’s Revenue Potential with Expedia’s Members Only Deals: Target High-Value Travelers

  • Kushal Walia
  • 10 November 2024
November 10, 2024 Blog In today’s competitive travel landscape, targeting the right audience is key to driving revenue. With Expedia’s Members Only Deals, you can elevate your promotional strategy, attract…
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  • 3 min

AI-Enhanced Keyword Selection for Hotels: Unlocking Smarter PPC Campaigns

  • Kushal Walia
  • 9 November 2024
Managing PPC campaigns for hotels is no small feat. Between analyzing search trends, filtering irrelevant traffic, and predicting traveler intent, the process can quickly become overwhelming. That’s where AI steps…
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