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Rategain

57 posts
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  • 2 min

Meridian by Google: Unlocking Smarter Hotel Marketing Decisions

  • Kushal Walia
  • 30 January 2025
January 30, 2025 Blog Google has introduced Meridian, an open-source marketing mix model (MMM) designed to revolutionize how hotels measure and optimize their advertising spend. Built on Bayesian causal inference,…
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  • 2 min

Performance Max Just Got Smarter: What It Means for Hotel Marketers

  • Kushal Walia
  • 24 January 2025
January 24, 2025 Blog In the highly competitive hospitality industry, digital marketing strategies need to be agile and data-driven. Google Ads is introducing new Performance Max updates that provide hotel…
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Paid Media Marketing in 2025: 7 Changes Hotel Marketers Should Make

  • Kushal Walia
  • 3 January 2025
4U!%Yg燒F|s(~%m ]Q(8V}^28Cß -~IjYTm0I 2xjbC_ܘ= $ů6C@&`H]w”C(mf=#K}.H5xN0&e)Q $+kq>j'”)PF*+).s*63fb�&:0 x3BoDwFyYUzδJvacW5:53q’jt N *M! $r,N?bL:Hd2*SЭFъG˞X_. ǹQl?ۨn@ؔ9j%|chy) ZxII?69x&˹v/i: WIu=tY7ljRxw9hNskԪH]wq7Tcxx^&nvg0`%Z Z5ì7f 0r*NG_o,0w^?YE9ftJ6Cli|_¿ſymw7Xfl XA@c3zd~`oE_@[ɠAeկ>wۣrfCX- Na }]/|8MyӢx2Mfذz5ޮa@1){2Mc&7脵vl`mvUbr.I-?,T(I==xB$3R#ti7xAxכ&o4q.g7r3v;>Sϔ5P.ϔ/D”{_ g7Hh&?#Hiu aRPt{7 C&دxCxdx1#tMczO* LtaLLc?KEMTM-ET|2th掙I?p!�wɠYιD’UXkZq]SD5FvrLA2qS(Na$G AE0R(TVr+3:db~ZF’6%4db7̤@$J& R(٨fQ%ZQQ)s!uAl;ňTrK J?^h& hKI88up1A¾SU?~]۹!3YX &r%Wa p?ާnV[ 3nnY&әV>gNR?HEHk5`8y{#ANa_8F,Z H3%V!K$eD*BʕSB%]…
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Boost Hotel Bookings with Microsoft’s New Multi-Format Ad Campaigns

  • Kushal Walia
  • 29 December 2024
Lr_1&6Sh{s3kx1n&MSslz|^UN7aTi|ZZvuIm1*sRKjv^�v: _/͛ecVO̡̒h::n9*�/ՙB@ CA TkaMdXupA(@u%f I#Ǖ EɨW7&:*݇S& LY5DكfIz+,0|RZbDiY&~P&Bt@-KQ7hS=PHQHcㄓr5b~acJ=nI;ڮH2iٿh@xiP}Vd̰W6H.haQ/)vdPŘ#”щ˝AٻG5}޻Yܱ+IՓd򗐨w> “”l**ѱdF hu$YN1 .->lpK0ώ%’oOw4hlqAd46 Nd6C ߮2IO~pzUFv,w,?ɁTʅ˭4+s5=�^N:D”ɞddfF#ʋ$@0ֱÓ)JЖK>a#*awuQpA&H b A}TTz g1WH:Ĕ tQek,,A4^Bt,-ucv@/$ *^’hId ?ZjZ[X^kMbԨpfΎ”2bE݄CK־iK]-7G=9�+~XrRArUoWM] ` ̙17UMIO~/oz6 S:nBzZݫf f+0mryxMH%_ul^) e5M ԓqReSztqn4̷3u&3CYM 5 M!G#A[‘*#M;[qݹbeOrRQkJqC).WrkM7nIQ S(R̀oIQ]S4B¾5uUZ1c2 >s1’,)Cx 2Ss Y%ݤUbE5}37qS8ac)VzF|(]u?[-Rt-]-UjKݵtm[B{‘+{YXsy”Ś59ǒ;[_^c>�=%N{G7mg”ػʓFSHȓ&4?pwrge/=k2QB/7uw02[ie_R9rEUѢabh[V/No2d]€~w26…
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  • 4 min

No Maps, No Listings: Google’s Hotel Search Test in EU Explained

  • Kushal Walia
  • 27 November 2024
Google has begun testing a stripped-down version of its hotel search feature in Germany, Belgium, and Estonia. The experiment replaces detailed search features like maps and hotel listings with a…
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  • 2 min

Unlock Hotel’s Revenue Potential with Expedia’s Members Only Deals: Target High-Value Travelers

  • Kushal Walia
  • 10 November 2024
November 10, 2024 Blog In today’s competitive travel landscape, targeting the right audience is key to driving revenue. With Expedia’s Members Only Deals, you can elevate your promotional strategy, attract…
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  • 3 min

AI-Enhanced Keyword Selection for Hotels: Unlocking Smarter PPC Campaigns

  • Kushal Walia
  • 9 November 2024
Managing PPC campaigns for hotels is no small feat. Between analyzing search trends, filtering irrelevant traffic, and predicting traveler intent, the process can quickly become overwhelming. That’s where AI steps…
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  • 4 min

Google Expands Travel Feeds in Search Ads: What This Means for Hotels

  • Kushal Walia
  • 22 October 2024
As the travel landscape continues to evolve, so do the tools available to help connect travelers with their ideal accommodations. Google has recently expanded its Travel Feeds feature in Search…
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  • 10 min

The Cookie Crumbles: A Hotelier’s Guide to Navigating the Cookieless Digital Advertising Landscape

  • Kushal Walia
  • 2 August 2024
The digital advertising world has been in a state of flux for some time now, with privacy concerns and regulatory changes reshaping the landscape. The recent announcement by Google to…
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  • 2 min

RateGain Honored for Excellence in Diversity, Equity, and Inclusion by World HRD Congress

  • Kushal Walia
  • 23 July 2024
Noida, 23rd July 2024: RateGain Travel Technologies Limited (RateGain), a leading provider of AI-powered SaaS solutions for travel and hospitality, has been awarded the prestigious “Diversity Impact Award” by the…
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