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Rategain
64 posts
Beyond Vanity Metrics: How Hoteliers Can Measure Social Media Impact
Social media has become a powerful tool for hotels to engage with guests, showcase their brand, and drive bookings. However, many hoteliers still rely on vanity metrics—likes, shares, and follower…
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Google Ads’ New Creative Capabilities: What Hoteliers Need to Know
February 20, 2025 Blog As the digital landscape evolves, so does the way hotels connect with travelers. Google Ads has introduced powerful new creative capabilities that leverage AI-driven image generation,…
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Mastering Smart Bidding in Google Ads: A Guide for Hotel Marketers
January 31, 2025 Blog Table of Contents Maximize Direct Bookings with Smart Bidding Imagine running hotel campaigns where bids adjust automatically to attract the right traveler at the right time.…
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Meridian by Google: Unlocking Smarter Hotel Marketing Decisions
January 30, 2025 Blog Google has introduced Meridian, an open-source marketing mix model (MMM) designed to revolutionize how hotels measure and optimize their advertising spend. Built on Bayesian causal inference,…
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Performance Max Just Got Smarter: What It Means for Hotel Marketers
January 24, 2025 Blog In the highly competitive hospitality industry, digital marketing strategies need to be agile and data-driven. Google Ads is introducing new Performance Max updates that provide hotel…
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Paid Media Marketing in 2025: 7 Changes Hotel Marketers Should Make
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