Hotel sustainability, all in one place. This hub brings together the latest news, initiatives and technology around responsible and sustainable hospitality, curated by 10 Minutes News. Follow how hotels are going greener.
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Accor’s 2026–2030 Hosting Change Roadmap Links Sustainability and Business Performance Across More Than 5,800 Hotels
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30 October 2026🌿; Accor’s 2026–2030 Hosting Change roadmap targets sustainability across 5,800-plus hotels in 110 countries. Led by chief sustainability officer Coline Pont, it links resource efficiency, guest experience and workforce development. Water intensity fell 5.2% in 2025; over 73% of its largest corporate clients require ESG criteria. By 2030, Accor aims for 35% plant-forward dishes, 20,000 social mobility certifications, 1,000 hotels sheltering people fleeing gender-based violence, and 100 resource-saving solutions.
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Global Plant-Based Meat, Dairy and Seafood Retail Sales Estimated at $6.6 Billion Since 2015
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30 October 2026🌱 London’s Plant-Based Expo showcased meat, dairy, egg and fish alternatives three years ago. The article reports that 75% of plant-based diet converts previously ate meat and estimates $6.6 billion in global retail sales since 2015. According to the Good Food Institute’s 2026 report, funding tightened in 2025 while public investment and policy support grew. AI, fermentation and 3D food printing are advancing alternative proteins, with younger consumers’ purchasing power shaping expectations for 2030.
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Hilton Named No. 1 Best Workplace for Women in U.S. for Eighth Consecutive Year
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29 October 2026🏆 Hilton, based in McLean, Virginia, ranked No. 1 among U.S. workplaces for women for the eighth consecutive year, marking 11 straight years on Fortune and Great Place to Work’s list. Over the past year, it earned recognition in 20 other countries and regions, including seven No. 1 rankings. Hilton’s Wellthy benefit has saved employees approximately 44,000 hours of caregiving logistics. Other benefits include fertility support, virtual pelvic therapy and leadership coaching.
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Deevana Hotels & Resorts commits to 45% plant-based share of protein purchases by weight by 2030
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29 October 2026🌱 Deevana Hotels & Resorts, operating 4-star properties in Phuket and Krabi, Thailand, aims for a 45:55 split of plant-based to animal-based protein purchases by weight by 2030. Developed with NGO Lever Foundation, the policy expands plant-based menu choices without eliminating animal protein, supporting sustainability and diverse dietary preferences. The group also targets a 5% greenhouse-gas emissions reduction by 2026, alongside existing waste management, water and energy conservation, and mangrove planting initiatives.
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Four Luxury Spas in Asia and the Middle East Turn Local Ingredients Into Signature Rituals
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29 October 2026🌿 Four luxury spas across Malaysia, Oman, Thailand and Dubai spotlight local wellness traditions in a September 16, 2026 feature. The Datai, Langkawi, has 121 accommodations and uses rainforest ingredients. Oman’s Anantara Al Jabal Al Akhdar, 2,000 metres above sea level, offers pomegranate treatments. Mandarin Oriental Bangkok blends regional spices with Thai massage. Dubai’s Jumeirah Zabeel Saray offers olive-oil hammam rituals and pineapple scrubs for ages 12+, connecting guests with local heritage.
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JW Marriott Hotel Hong Kong Details Sustainability Challenges Facing Asia’s Hotels and Fish Bar’s Three-Star Rating
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29 October 2026🌱 JW Marriott Hotel Hong Kong earned LEED O+M Gold certification and a WELL Health-Safety Rating in August 2026. Its Fish Bar achieved a three-star Food Made Good rating in 2025. General Manager GP Yeow says departmental ESG targets, staff training and owner investment help reduce waste and conserve energy without disrupting 24/7 operations or luxury service. Level 7 showcases responsibly sourced timber furniture, organic culinary herbs and low-carbon wellness activities.
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Farmacy Brings Smart Mobile Farms to Hong Kong Urban Spaces, Using Data on Over 100 Plant Varieties
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29 October 2026🌱 Launched in 2018, Hong Kong’s Farmacy brings decentralised farming into hotels, restaurants, supermarkets and offices. Its roughly 1-square-metre Smart Mobile Farms control growing conditions using data on 100-plus plant varieties. Hong Kong imports over 90% of its food; vegetable self-sufficiency is just 1.82%. Co-founder and CEO Raymond Mak’s model enables on-site harvesting, reducing transport and storage needs. Farmacy has established a Melbourne joint venture and targets Dubai, Abu Dhabi and Singapore for expansion.
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Plant-Forward Oyster Oyster in Washington, DC Earns Three-Star Food Made Good Rating in 2026
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29 October 2026🌱 Chef-partner Rob Rubba’s Oyster Oyster in Shaw, Washington, DC, earned three stars in its first Food Made Good assessment in 2026. After nearly 17 years cooking meat and fish, Rubba champions seasonal, plant-forward tasting menus supporting regional farms and healthy soil. One course features a local oyster, with a vegan alternative available. The restaurant reduces waste by transforming stems, skins and seeds into dishes and drinks, while running weekly staff learning sessions.
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Bergwelt Grindelwald Generates Over CHF 500,000 in Upsell Requests With Canary Technologies Since November 2024
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28 October 2026🏨 Bergwelt Grindelwald, a 4-star superior resort in Switzerland, generated over CHF 500,000 in add-on requests after adopting Canary Technologies’ Dynamic Upsells in November 2024. Mobile check-in saved front-desk staff over 25 labor hours last month while reducing paper waste. Guest messaging nearly doubled restaurant reservations during an anniversary celebration. Canary’s guest management tools integrated with the hotel’s Protel system without service interruptions, streamlining operations and improving guest communication.
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HSMAI Europe launches weekly video podcast on AI in hospitality on 28 October 2026
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28 October 2026🏨 HSMAI Europe launched Weekly Conversations on 28 October 2026, exploring AI’s impact on hospitality across Europe. New video podcast episodes arrive every Wednesday on YouTube and Spotify, covering revenue, marketing, distribution, operations and guest experience. The first episode features TrustYou CEO Ben Jost and Maverix Managing Director Linda Nordheim discussing AI agents, hotel discovery and automation’s potential to free employees for personal service. HSMAI was founded in the United States in 1927.
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Meliá Hotels International Wins Best Practice in Employment Inclusion Award for Supporting Migrant Youth Integration in Spain
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27 October 2026🏨 At the 9th Diversity and Inclusion Awards in Spain, Meliá Hotels International won for Best Practice in Employment Inclusion. Meliá’s collaboration with the Canary Islands Government and Fuerteventura Island Council supports employment for over 100 formerly unaccompanied migrant youth. Participants receive hospitality and language training, with 20% advancing within the company. This initiative addresses labor demand and promotes personal growth, showcasing inclusion as both a social responsibility and a smart business strategy.
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Trip.com Group Introduces ‘My Travel Impact’ Feature as 56.8% of Travellers Opt for Sustainable Options
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27 October 2026🌍 Three in four (75.4%) travelers prioritize sustainability in travel decisions, with 56.8% opting for sustainable options, as revealed by Trip.com Group’s 2026 Report. The My Travel Impact feature aids in tracking sustainable choices across hotels, flights, and rail. Key motivators include environmental responsibility (52.5%) and destination preservation (50.8%). Gen Z leads the shift, with 69.5% choosing sustainable options. Barriers include higher costs (37.1%) and inconvenience (29.8%). Extreme weather influenced travel for 62.0% of respondents.
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Sofitel Legend and UNESCO Partner Globally to Promote Cultural Heritage Preservation, Starting at Hanoi Metropole Hotel.
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27 October 2026🌎 October 21, 2026, Hanoi, Vietnam: Sofitel Legend and UNESCO announce a global partnership for cultural preservation at Sofitel Legend Metropole Hanoi. The initiative will launch cultural experiences such as the “Hanoi Coffee Journey” and visits to Bát Tràng Pottery Village and the Imperial Citadel of Thăng Long. The partnership will expand globally, with Sofitel Legend properties highlighting each destination’s cultural identity. Accor, founded in 1967 and headquartered in France, owns over 5,600 hotels worldwide.
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Skyscanner’s 2027 Trends Report Highlights Growing Interest in Culturally Inspired Travel, Offering Opportunities for Hospitality Industry
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27 October 2026🌍 Skyscanner’s 2027 trends report shows increased interest in travel inspired by history and mythology. Hotels can enhance guest experiences with wooden key cards featuring engravings of local myths, landmarks, or routes. These cards serve as collectible cultural mementos and encourage exploration. Established in 2011, GCSTIMES, a sustainable solutions leader, offers FSC-certified, eco-friendly products, including smart cards. Their brands—GCS, AUROkeys, Xenyra, and Glint Spot—provide creative key cards and cultural gifts, promoting responsible sourcing and business sustainability.
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YOTEL Expands in Asia Pacific with New Bangkok Opening and Upcoming Kuala Lumpur Launch in 2027
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26 October 2026🏨 YOTEL’s Bangkok Sukhumvit opened in October 2026 in Cloud 11, marking its fourth Asian property. Founded in London in 2007, YOTEL operates 24 hotels globally. In March 2026, a strategic agreement with Hilton integrated 11 hotels into Hilton’s platforms. YOTEL plans to triple its portfolio, with YOTEL Kuala Lumpur opening in early 2027. A 2025 survey revealed one in three guests chose YOTEL for quality sleep, with smart room designs enhancing guest experience and sustainability through LEED Gold certification…
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How to Track AI Visibility for Hotels Using Four Measures: Mentions, Citations, Visits and Bookings
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23 October 2026🏨 Hotels should track 4 AI-search measures separately: mentions, citations, website visits and bookings. GA4 tracks identifiable visits and reservations; Search Console, Bing and Clarity provide visibility insights. Semrush checks selected prompts daily across ChatGPT Search, Google AI Mode and Gemini. Run 3–5 fresh-conversation checks for important questions and report monthly, including actual numbers and percentage changes. Verify booking-engine tracking and information accuracy: AI recommendations may link to travel agents rather than hotel websites.
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Avendra and Aramark Expand Culinary Innovation Group with AI-Powered Sourcing to Enhance Sustainability and Guest Experience
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23 October 2026🍽 Avendra International, at Aramark’s Philadelphia event, showcased innovations in procurement and AI technology on October 2023. They emphasized the Culinary Innovation Group’s expansion, led by Paul Carr and Paul Bloxham, enhancing menu and sustainability practices. Eleanor Waddell highlighted labor challenges, while Natily Santos detailed sustainable sourcing with suppliers. Autumn Bayles noted luxury sector resilience to rising costs. Their AI platform, Sourcient, aids responsible sourcing. Technologies aim to improve hospitality operations amidst ongoing industry challenges.
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Spain’s Travel & Tourism Sector to Contribute Over €269 Billion to Economy by 2026, Says WTTC Report
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23 October 2026🌎 WTTC predicts Spain’s tourism sector will contribute over €269 billion to the economy by 2026, growing at 4.1%. In 2025, tourism added €259 billion, or 15.3% of GDP, supporting 3.2 million jobs. International visitor spending reached €115.8 billion, with 96.8 million arrivals. Spain remains a top leisure destination, with €98.5 billion in leisure spending, and leads Europe’s tourism recovery with a 21% increase in visitor spending compared to 2019.
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Hilton Enhances Travel Management Tools for Over 400,000 SMBs with New Booking and Oversight Features
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23 October 2026📌 Hilton, in McLean, USA, announced enhancements to Hilton for Business, benefiting over 400,000 members. New tools allow SMBs to book on behalf of others, view shared reservations, and manage changes, improving travel management. Future updates will enable booking for non-members and additional functionalities. Hilton operates in 126 countries with over 7,600 properties and nearly 1.2 million rooms. Hilton Honors has nearly 190 million members, offering benefits like Digital Key Share and room upgrades.
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Spain and Portugal Launch UK Campaign to Highlight Diversity of PDO and PGI Wines Over Three Years
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23 October 2026🍷 Spain and Portugal, home to the largest vineyard area globally, launch “Celebrate the Diversity” to promote their wines in the UK. Over three years, the campaign will engage UK wine professionals and consumers through tastings, workshops, and events, highlighting PDO and PGI wines. The UK, chosen for its established wine culture, will explore the diverse Spanish and Portuguese wine regions and styles. Susana García and Frederico Falcão emphasize the campaign’s focus on authenticity and sustainability.
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Beyond Green Expands to 22 Countries with Addition of El Silencio Lodge & Spa and Hotel Món Sant Benet
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23 October 2026🌎 Beyond Green, a sustainable travel community, added two hotels: El Silencio Lodge & Spa in Costa Rica and Hotel Món Sant Benet in Spain. 🌍 Since 2021, the group has expanded across 22 countries, including five hotels in Spain and three in Costa Rica. El Silencio is powered by hydroelectric energy and supports local communities, while Món Sant Benet uses solar and hydroelectric energy for over 70% of its needs, reducing CO₂ by 360 metric tons annually.
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Skyscanner Reports 34% of Travelers Inspired by Films Like Nolan’s to Plan History-Led Trips by 2027
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23 October 2026🌍 Skyscanner’s 2027 report shows 34% of travelers plan trips influenced by films like Christopher Nolan’s, reflecting a trend called Grand Odysseys. Millennials (28%) are inspired by history and mythology, while 43% of Millennials and 42% of Gen Z are drawn to mythological legends. Top historic hikes for 2027 include Greece, Argentina, China, and Italy. Hotels can capitalize by creating story-led content and experiences, aiming to build lasting guest relationships. GCSTIMES, since 2011, pioneers sustainable solutions with FSC® certification and…
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Park Hyatt Beaver Creek Resort & Spa Unveils $20 Million Renovation of 189 Guest Rooms, Including 23 Suites
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22 October 2026🏖 Park Hyatt Beaver Creek Resort & Spa completed a $20-million renovation of its 189 guest rooms, including 23 suites, at its ski-in/ski-out location in Beaver Creek Village. The redesign features residential-inspired elements with cognac leather, plaid wool, and antique brass finishes. Sustainability was prioritized with refinished millwork and LED lighting. Guests enjoy a ski valet service, easy access to Beaver Creek Mountain skiing, and amenities like the 8100 Mountainside Bar & Grill and 30,000 sq. ft. Exhale Spa.
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Hoteza Awarded EcoVadis Committed Badge for Advancing Sustainability in Hospitality with Digital Guest Journey Solutions
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22 October 2026💻 Hoteza, a hospitality technology provider in Larnaca, Cyprus, received the EcoVadis Committed Badge 1 hour ago for its sustainability practices in four key areas: environment, labor and human rights, ethics, and procurement. Their digital solutions, used by over 1,000 hotels in 90+ countries, aim to reduce paper use and enhance operational efficiency. Hoteza’s framework targets 13 sustainability objectives, promoting digital guest journeys and sustainable hotel operations.
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Hilton Launches Pay with Points Feature for Digital Checkout at 150 U.S. Hotels, Expanding to 800 by 2026
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22 October 2026💳 Hilton has launched the “Pay with Points” feature, allowing Hilton Honors members to use loyalty points for hotel charges via the Hilton Honors App. Initially available at 150 U.S. hotels, it will extend to over 800 by 2026 and 6,000+ in the U.S. and Canada by early 2027. This digital checkout experience is part of Hilton’s efforts to enhance flexibility and control for 190 million members, aligning with significant customer demand for point redemption in hotel stays.
