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Lafayette Hotels transforms operations with RMS and boosts direct bookings by 70%

  • 10minhotel
  • 10 December 2025
  • 3 minute read
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New England, 10 December 2025 — Lafayette Hotels, an independent hotel group with 26 properties across New England, has boosted efficiency and more than doubled direct online bookings since adopting RMS, a long-established property management platform built to streamline hospitality operations and elevate the guest experience.

Before partnering with RMS, the group relied on six separate property management systems, three channel managers, and even paper trails, with no integration across platforms. This created inefficiencies, high IT costs, and frequent disruptions particularly during winter storms when on-site servers went offline.

Since switching to RMS, Lafayette has brought operations onto one platform. Front desk teams can now manage multiple properties from a single login, processing hundreds of check-ins and checkouts in seconds, even on peak days. Group-wide updates to rates, policies, and guest messaging can be made instantly, while real-time remote access allows managers to address issues quickly without being on site.

The results speak for themselves. Over 70% of Lafayette’s reservations are now direct, with online direct bookings more than doubling in the four years since moving to RMS. Server and IT maintenance costs have been reduced by $100,000 annually, and automated accounting processes save the team over 60 hours each week. Onboarding new properties now happens in as little as nine days.

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Ramsey Lafayette, President of Lafayette Hotels said: “We chose RMS for its true enterprise functionality, built-in channel manager, and open API that actually works. Integrations are fast and cost-effective, partners have called it ‘the easiest they’ve ever done’. That flexibility lets the platform scale effortlessly with our growth. When you’re managing 26 properties, speed and control are everything. Being able to update rates, policies, or guest communications instantly across the group helps us keep ahead of the market and stay consistent at scale.”

RMS also supports a seamless guest journey. Its cloud-based booking engine and integrated channel manager ensure that guests receive a consistent, branded experience whether they book directly or through an OTA. Automated abandoned cart emails help bring potential guests back, while unified guest profiles allow staff to recognize returning visitors and offer a more personal touch.

Adam Seskis, CEO at RMS said: “Lafayette Hotels is a great example of how independent operators can use technology to scale without sacrificing what makes their brand special. Our goal at RMS is to simplify complexity so hotel teams can focus on guests, not systems. We’re proud to support Lafayette’s growth and help deliver the kind of hospitality that keeps guests coming back.”

For Lafayette Hotels, the partnership with RMS isn’t just about streamlining operations. It’s about building a foundation for sustainable growth. With a single, integrated platform, the group has future-proofed its operations, improved consistency, and empowered teams to focus on delivering the hospitality experience their guests know and love.

ENDS

Media enquiries:

Victoria Ward

Abode Worldwide

victoria@abodeworldwide.com

+44 7875 155020

Aaron Finn

Abode Worldwide

aaron@abodeworldwide.com 

+44 7393 225984

About RMS 

RMS is a leading hospitality platform trusted by over 7,000 businesses across 70 countries and all hospitality verticals. Designed to streamline operations, elevate the guest experience, and foster sustainable business growth, RMS connects people, technology, and places. With a comprehensive suite of tools and real-time insights, RMS empowers operators of hotels, serviced apartments, short-term rentals and campgrounds to thrive in an ever-evolving and competitive industry. Discover more at www.rmscloud.com.

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