Follow Opodo in one feed. This hub gathers the latest news around the eDreams ODIGEO travel brand, curated by 10 Minutes News. Keep up with a major European online travel agency.
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Travelier names Mario Gavira as Chief…
13 November 2025🚀 Travelier appoints Mario Gavira as chief marketing officer to drive global growth. Gavira, with 20+ years in travel-tech, joins from Kiwi.com, aiming to enhance Travelier’s global marketing strategy and customer-centric innovation. Travelier, featuring seven travel-tech brands, facilitates intercity transport bookings in 124 countries. The appointment aligns with CEO Noam Toister’s vision of strengthening Travelier’s market position. Gavira aims to standardize excellence in ground and sea transport and shape intercity travel’s future.
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UK holidaymakers AI use for travel is booming
19 September 2025🌐 UK holidaymakers are increasingly using AI in travel, with a 61% rise in AI platform usage compared to last year. eDreams ODIGEO’s study of 9,000 global consumers, including 2,000 from the UK, shows a 183% boost in AI adoption among 18-34-year-olds. Even 48% of those over 55 used AI for travel for the first time in the last year. Consumers demand smarter personalization, with 44% frustrated by traditional booking methods lacking this feature. AI platforms, like eDreams, handle 100…
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Skyscanner and Google Flights soar to top…
14 July 2025📆 Summer 2025, Propel Tech’s testers evaluated five flight booking platforms for usability. Skyscanner and Google Flights topped with 8/10 for speed and price transparency, booking completed in around one minute. Kayak scored 7/10, hindered by slower desktop speed (30 seconds). Expedia and Opodo got 6/10 due to complex navigation. Testing focused on booking confirmation time, search accuracy, price transparency, and load speed. Iain MacFadyen emphasized the need for speed and accuracy during peak travel season.
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Gig-tripping: when stars turn up the heat in the hospitality industry
26 June 2025🎤 Beyoncé’s “Cowboy Carter Tour” hit Paris and London in February. Paris saw ticket sales skyrocket, with a third date added due to overwhelming demand. American tourists, who made up 20% of ticket buyers, boosted searches for flights to Paris by 51%. Ticket prices in Paris ranged from €88 to €280, significantly less than $3,000 in the U.S. Airbnb searches surged by 75%, with Americans, Germans, English, and Australians leading bookings.
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From Zero to IPO: Building eDreams Before the Playbooks
10 December 2024🏡 eDreams, founded in 1999, became Spain’s first unicorn with a 2014 IPO valuing the company at €1.6 billion ($2.2 billion). By then, eDreams had reached €4.3 billion ($5.9 billion) in bookings, €430 million ($589 million) in revenue margin, and €118 million ($162 million) in EBITDA. The company, initially without a clear product-market fit, pivoted to a flight booking engine after customer feedback. Innovations included combining low-cost and traditional carriers, introducing service fees, and leveraging Google AdWords early on. Founder-led…
