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🏆 Canadian airline Air Transat leveraged rising World Cup ticket prices in a new campaign. Weeks before Canada hosts the major tournament, the airline highlighted that for the price of a match ticket, Canadians can fly to the home nation of their chosen team. The campaign showcases real-time comparisons between match tickets and Transat flight costs. This initiative, spearheaded by Transat and agency Courage, intends to enrich fans' experiences by immersing them in the football culture of their favorite countries.