TikTok Launches TikTok GO in the U.S., Enabling Direct Hotel Bookings with Partners like Booking.com and Expedia
📰 TikTok launched TikTok GO in the U.S. two days ago, letting users book hotels, attractions, and tours directly on the app. The feature integrates booking options in videos, search, and location pages. Partners include Booking.com, Expedia, Viator, GetYourGuide, Tiqets, and Trip.com. This streamlines the journey from discovery to booking, bypassing Google and brand websites. Hotels may face shifts in visibility and ownership due to OTAs capturing demand and margins.
Share
