Vacation rentals outpace hotels, but a growing divide is reshaping the US market
📈 7 August 2025, Santa Rosa Beach, Fla. — Key Data's Q2 2025 Index highlights the US vacation rental market's outstanding performance, with short-term rentals (STRs) exceeding hotel performance by 9 percentage points in RevPAR. The Mid-Atlantic, New England, Rocky Mountains, and Hawaiian Islands reported RevPAR growth of 11%, 10%, 9%, and 6%, respectively. Conversely, the Southwest saw a 4% decline. An 11% drop in forward occupancy for September 2025 indicates growing pressures amid evolving market dynamics.
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