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10minhotel.com

1176 posts
10minhotel.com est le premier site web français dédié aux professionnels de l'hôtellerie, offrant une centralisation d'informations, de nouvelles, de tutoriels et de meilleures pratiques dans le secteur. La plateforme, intuitive et conviviale, donne accès à des conseils pour améliorer différents aspects de la gestion hôtelière. En complément, le site propose le podcast "10 min pour un hôtelier", proposant des analyses, des interviews d'experts et des conseils pratiques. Le but de 10minhotel.com est d'aider les hôteliers à rester informés et compétitifs sur un marché en constante évolution.
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  • 2 min

Two typical marketing errors

  • 10minhotel.com
  • 30 April 2026
There is a pattern I keep seeing in founder and executive teams: Marketing gets switched on, budget gets deployed, a campaign goes live, invoices come in and the anxiety kicks…
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  • 2 min

AI, Visual Learning, and the Reinvention of Hotel Training

  • 10minhotel.com
  • 27 April 2026
The hotel industry has always evolved through waves of innovation. From the first purpose-built hotels in the late 18th century to today’s fully integrated smart rooms, each leap has redefined…
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  • 2 min

Entertaining marketing

  • 10minhotel.com
  • 27 April 2026
Most hospitality marketing still operates on a simple assumption. If the product is good and the message is clear, demand will follow. Entertain or Die 3.0 challenges that assumption head-on.…
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  • 2 min

No, Luxury Is Not Dying

  • 10minhotel.com
  • 23 April 2026
At a conference this week a familiar narrative making the rounds again. Luxury is dying. People do not want things anymore. They want experiences, purpose, sustainability. It sounds good. It…
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  • 2 min

Hotel Brands are Aggregators

  • 10minhotel.com
  • 16 April 2026
We tend to think of hotel brands as, well, brands. Distinct identities. Lifestyle positioning. Design, tone of voice, target audience. But as I’ve repeatedly called them, they’re labels. Traffic data shows…
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  • 6 min

Standard Hotel Management Agreements Seen as Obsolete by 2026, Prompting Owners to Demand Better Alignment

  • 10minhotel.com
  • 14 April 2026
🏨 In 2026, hotel management agreements (HMAs) are outdated, failing to align with owners' interests due to factors like AI infrastructure costs and elevated interest rates. Standard agreements offer a base fee of 2-4% of revenue and an incentive fee of 10-20% of Gross Operating Profit (GOP). This approach doesn't account for debt service or owners' returns. Owners, now more informed, are negotiating aggressively for performance-focused fee structures, Manchise agreements, and asset management frameworks.
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Emblems Collection Expands with 15 New Signatures and 6 Openings in Italy, Greece, Canada This Year

  • 10minhotel.com
  • 14 April 2026
🏨 Emblems Collection is growing fast with 15 confirmed signatures and 6 openings planned in Italy, Greece, and Canada next year. The first location, Lucknam Park Hotel & Spa in Cotswolds, offers a unique luxury experience. Visitors can enjoy expansive park walks, culinary delights by chef Hywel Jones, and the serene atmosphere of its light-filled pool. The brand aims to deliver intimate, harmonious luxury experiences inspired by nature and personal reconnection.
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Marriott Acquires CitizenM Brand, Launches Another Star to Manage Global Hotel Portfolio and Expands with New Openings

  • 10minhotel.com
  • 14 April 2026
🏨 In the last 18 months, citizenM, now Another Star, merged with Marriott, sold its brand, and restructured its portfolio. The company opened a Dublin hotel and plans new locations in Washington DC and London. The organization emphasizes innovation and AI in guest services, maximizing Marriott's loyalty program, and transparency with its 1,200 employees. Monthly meetings and yearly events in Amsterdam enhance team cohesion. European cities and US locations like DC, Boston, and Miami remain travel hotspots.
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AI Performance Doubles Every 7 Months, Running 10 Hours with 50% Success Rate in Latest Update

  • 10minhotel.com
  • 14 April 2026
💻 In 2022, GPT 3.5 could run for 36 seconds, achieving a 50% success rate. By 2026, Opus 4.6 can run for 10 hours with the same success rate. AI operation time is doubling every 7 months. The article suggests starting AI with simple tasks, providing clear context, and learning to work alongside AI to enhance productivity, likening AI onboarding to training a genius intern. Embrace AI to stay relevant and codify successful AI processes for consistency.
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  • 2 min

The Hotel Internet Is Controlled by a Handful of Brands

  • 10minhotel.com
  • 13 April 2026
We recently published our study of the top hotel brands by traffic. The data wasn’t a shock, but still. The hotel dataset already tells a clear story. Marriott International leads…
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  • Monitor your blind spots: Is AI getting your hotel right? 

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    The visibility game just got serious for hoteliers

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