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TL;DR The agentic web isn’t stalled — it’s being built quietly beneath the consumer surface. Protocols like MCP (97M+ monthly SDK downloads, adopted by every major AI platform in under a year), Google’s A2A for agent-to-agent coordination, and payment infrastructure like AP2 are filling in fast. Most builders will never make the headlines. 56% of U.S. travelers already use AI for some part of their travel journey, up from 33% a year ago. The operating model looks like metasearch: agents handle discovery, research, and recommendations, then hand the traveler off to book. The shopping is the disruption, not the checkout button. Power is shifting from whoever controls the interface (OTAs, search engines) to whoever controls the consumer-side agent and its harness — the tools, rules, policies, and data that determine what the agent recommends. These are the same levers OTAs used to dominate hotel distribution. They’re just moving to a new address. Travel has no durable human-only cognitive moat. AI is cracking protein folding and compressing drug trials. Hotel distribution is arcane rules and siloed data — complicated like tax codes, not hard like molecular biology. Once the infrastructure is in place, agents will match or beat human specialists. OTAs have a near-term advantage because they’ve already built agent-accessible infrastructure (MCP connectors, structured content, ChatGPT integrations). Suppliers that haven’t started are already behind in the agentic channel. Supplier-side investments in structured data, offer management, and personalization pay off twice: they improve the human web now and plug directly into agentic channels the moment the infrastructure is ready. The CFO doesn’t have to bet on the future — they can invest in something that works today and positions them for what’s next. Many people I talk to in hospitality right now think AI agents are stalled. They’ve seen the demos, tried a few, gotten a mediocre hotel recommendation from a chatbot, and moved on. “Agents aren’t there yet” has become a common position in the industry. They’re right about the current consumer experience. And they’re drawing exactly the wrong conclusion from it. What they’re missing is happening below the surface. Not in the chatbot window, but in the infrastructure layer — the protocols, registries, governance systems, and orchestration patterns that agents need before they can do anything useful at scale. That infrastructure is being assembled right now, at speed, we’re just not seeing it because it isn’t being delivered with the fanfare and fireworks of a new model. JFrog’s launch of a Universal MCP Registry on March 18 is one recent example. MCP (the Model Context Protocol) is the standard that lets AI models connect to outside tools and data. Think of it as the plumbing that allows an agent to reach into a hotel’s inventory system, a payment network, or a review database. JFrog is now treating those connectors with the same security controls as enterprise software packages — providing governance, discovery, and trust controls so companies can adopt agent tooling without flying blind ( JFrog, March 18, 2026 ).

Distribution power is shifting through regulatory and platform decisions rather than technological advances. Google's response to EU antitrust regulation is restructuring how hotels appear in search results, while OpenAI's decision to redirect bookings away from ChatGPT surfaces the operational complexity of closing transactions within conversational interfaces. The gap between AI experimentation and execution continues to widen. Hotel Search Visibility Tilts Toward OTAs Under Google's DMA Compliance Google's implementation of Digital Markets Act requirements is restructuring visibility in hotel search results, with direct booking channels and intermediaries experiencing changed prominence in rankings. The shift reflects regulatory intervention in search market dynamics rather than competitive product improvements → analysis examines how DMA compliance redistributes search visibility . OpenAI Redirects ChatGPT Bookings to Third-Party Platforms OpenAI stepped back from handling bookings directly within ChatGPT, redirecting transactions to third-party platforms instead. The decision underscores the operational weight of managing payments, cancellations, refunds, customer support, compliance, and inventory synchronization—each running on disconnected systems. OTAs gained market value immediately as investors interpreted the move as threat removal → viewpoint questions whether conversational booking faces structural limitations similar to Google's metasearch challenges . AI Experts Address Implementation Gaps at Female Founders Summit Hospitality AI practitioners emphasized solving business problems first, establishing data governance frameworks, and creating dedicated experimentation time for teams at the Female Founders in Hospitality Summit. The guidance reflects growing recognition that AI adoption requires operational discipline beyond selecting tools → lessons from summit highlight practical implementation challenges . Signals Lighthouse Pricing argues real-time rate shopping data provides competitive advantage over scheduled collection methods that lag market changes by hours. RDP announced 2026 roadmap enhancing PMS capabilities with deeper cloud integrations and expanded timeshare modules addressing staffing shortages. Accor and Risma strengthened Moroccan partnership launching Sofitel Tangier and co-funded training academy ahead of 2030 World Cup. Wyndham crossed 100-hotel threshold in Mexico nearly doubling footprint in five years through strategic partnerships. HotelRunner maintained 98% connection health and top 10 booking ratings on Agoda after 15 years collaboration. People Olivier Eynard joined Raffles Hotels & Resorts and Fairmont Hotels & Resorts as Global Vice President, Food & Beverage, bringing 20 years experience from RIKAS Hospitality Group, The Arts Club, and La Petite Maison to oversee 121 hotels. Andrew Insch was appointed CFO of Aethos with focus on building financial infrastructure for Europe's fastest-growing lifestyle hospitality brand expansion. Daniel Lofton joined OUTRIGGER Hospitality Group as Vice President of Hawai'i Revenue Strategy after founding team role at Duetto Research. Properties New pipeline signings include Holiday Inn Express Surat Gauravpath marking IHG's entry into Gujarat's commercial hub, Kilchoan Estate by Dunton opening June in Scottish Highlands, BLESS Ibiza The Site expanding luxury collection, and SONO Belle Hanoi Old Quarter . LEVA Casablanca rebranded as LEVA Hotels enters North Africa. Hotel Viking in Newport completes multimillion-dollar renovation ahead of May reopening. Recent openings include The Hôtel Lili from Palisociety in Beverly Hills and Punthill Narrabundah expanding Veriu Group's ACT footprint.

AI overload is real. Eye-watering data points, a plethora of shiny tools, and enough confusion to make any hotelier's head spin. And yet, buried underneath all that noise is a signal most hotel marketers are flat-out missing. Your guests aren't Googling anymore. They're prompting. And if your hotel isn't showing up in those answers, you don't have a visibility problem ... you have a revenue problem. I recently sat down with Craig Carbonniere , a senior marketing strategist at Milestone Inc . and one of the sharpest minds in hospitality AI (the guy was presenting on AI to hoteliers back in 2016, before most of us even knew what a large language model was). He shared some incredible data that should be stapled to every hotel marketer's wall. AI Discoverability for Hotels Here's what every hotel marketer and revenue manager needs to hear right now. The Curve Nobody Saw Coming (Until It Was Already Here) Milestone has been tracking AI-driven referral traffic across 3,500 hospitality websites since January 2024. The growth curve Craig showed me didn't slope. It spiked. The kind of chart that makes you do a double-take and close your other browser tabs. "The last time we saw this kind of pattern," Craig told me, "was really when smartphones were introduced." We all know how that movie ended. Today, more than half of all hotel website traffic comes from mobile. Milestone's data projects that nearly half of all hotel website traffic will soon arrive via AI engines: ChatGPT, Google Gemini, Perplexity, Claude, and whatever drops next month. This isn't a forecast anymore. It's already happening. At our agency, 20 to 30 percent of inbound group sales inquiries (when clients self-report the source) are coming directly from AI tools. ChatGPT leads the pack. And it's trending up every single month. The habit loop is already locked in. Recent research shows that 63% of AI users * rely on it for most or all of their trips. Once someone uses AI to research travel, they almost never go back to the old way. It's that good. I know because I've replaced my insurance comparisons, my financial planning research, and half my life admin with it. It's addictive. And your future guests are already hooked. Your Hotel Is Invisible and Doesn't Know It Getting buried on page two of Google stings. But at least you're still in the game. Being invisible to an AI recommendation engine means there's no consolation prize. You simply don't exist. And the segment driving this shift? It's not just seasoned meeting planners on Cvent. It's the executive assistant who just got voluntold to plan the company off-site. The office manager booking a leadership retreat for the first time. The non-professional planner who has never heard of an RFP and has zero interest in calling a hotel sales rep. They have a browser, a prompt bar, and absolutely no patience for friction. They're typing things like: "I need a resort in San Diego for a 50-person corporate

VAIL, Colo. — April 7, 2026 — Resort Data Processing (RDP), a long-time provider of property-management system (PMS) technology for resorts, hotels, and timeshare properties, is committed to helping lodging owners and operators adapt to rising operational complexity, labor challenges, and increasing guest expectations through purpose-driven innovation. Guided by the company’s 2026 Technology Roadmap, RDP users are gaining access to deeper cloud capabilities, broader hotel technology integrations across the hospitality technology ecosystem, and smarter automation designed to help them accomplish more with fewer resources. “Guest communication is becoming more digital and immediate, and travelers increasingly expect seamless messaging, quick responses, and self-service options such as mobile check-in and check-out,” said Ron Stahl, Development Manager at RDP. “At the same time, resorts are under pressure to maximize revenue through dynamic pricing while also managing staffing shortages and rising operating costs. “Our roadmap was built to help resorts and hotels do more with less while still delivering a high-quality guest experience,” he said. “It simplifies their technology stack, automates routine work, and connects the systems they rely on day to day. But rather than just focusing on today’s problems, we’re giving operators tools that support their long-term strategy.” Improving Connectivity, Communication & Departmental Coordination A major focus of RDP’s 2026 Technology Roadmap is improving connectivity across systems. Many operators still struggle with fragmented technology platforms that do not easily communicate with each other. RDP is prioritizing deeper integrations and a more cohesive environment, so operators can manage reservations, guest engagement, payments, and operations more smoothly within a connected hospitality ecosystem. “RDP has a strong presence in the resort, timeshare, and fractional ownership markets,” Stahl said. “As such, we are also expanding the capabilities of our Owner Portal to help properties with complex ownership models communicate more effectively with proprietors and manage shared-use properties more effectively. In addition, RDP is introducing new enhancements to its timeshare and fractional ownership modules in 2026, giving operators more robust tools to manage ownership structures, reservations, and communications.” Prioritizing Revenue Growth Revenue growth remains a key priority for operators. RDP’s roadmap reflects this with enhancements designed to support stronger performance metrics such as RevPAR, GOPPAR, and total revenue per available room (TRevPAR). By connecting operational data, guest insights, and revenue tools more effectively, the platform helps properties make smarter decisions that improve both guest satisfaction and financial outcomes. “We spend a lot of time listening to operators about what’s changing in their businesses,” Stahl said. “What we’re hearing is a clear need for consolidated platforms, more automation, and technology that truly understands the complexity of resort operations. Our 2026 roadmap reflects what our customers are asking for and ensures they are prepared for the future.” With this forward-looking approach, RDP aims to reinforce its role as a long-term technology partner for resorts and hotels navigating an increasingly complex industry. By aligning product development with real operational challenges and long-term industry trends, the company’s roadmap demonstrates a clear vision: helping hospitality operators run more efficient, connected, and profitable

You know there is going to be an influx of demand and your competitive set could already be adjusting rates. You decide to run a rate shop but the data you’re looking at with your current provider is from yesterday. And herein lies the problem for many revenue managers. Rate shopping is the most frequently used function in hotel pricing and market intelligence tools, and as revenue manager you will know it’s essential for making correct pricing decisions that drive room revenue. But across most intelligence platforms, the data presented isn’t what the market looks like right now. It’s a historical snapshot, taken hours ago, or overnight, stored and displayed on demand. In a hospitality world where booking windows are compressing and same-day demand swings are the norm, that gap between ‘when the data was collected’ and ‘when you need to act’ can really cost you. What is a live rate shop? A live rate shop is an on-demand, real-time competitor rate check that pulls current pricing directly from all channels with no delay, no scheduled window, and no additional fee. You see live market data as it stands, at the moment you look. Why most rate shopping tools rely on cached or scheduled data Understanding this limitation starts with understanding how most rate intelligence solutions work. The majority of rate shopping tools collect competitor data through scheduled scrapes. These are automated processes that pull and store room prices at fixed intervals. This could be every few hours, overnight or more. The timing depends on the tool and the plan. With these tools when you open the dashboard, you’re not seeing the live market. You’re seeing the last stored version of it. Some tools allow you to trigger a manual refresh, but this often comes with stipulations such as a wait time, a credit from a monthly allowance, or an upgrade to a higher pricing tier. In practice, you learn to work around this, timing shops for key decision windows and accepting that the data in between is a best estimate. Scraping live data at scale across thousands of OTA listings is computationally expensive, so from the provider’s point of view, you can see why many don’t want to offer live rate shops. But the cost is passed directly to you in the form of data that may not reflect the market they’re actually pricing into. The consequence is most obvious in fast-moving revenue situations. A competitor drops rates by 15% at 11am. Your next scheduled shop runs at midnight. For 13 hours, you’ve been pricing against a market that no longer exists. Alternatively, a surge event pushes demand sharply upward and without a live view of how your comp set has responded, you either follow too late or miss the window entirely. Here’s a snapshot of how the two rate shopping approaches compare: What a real-time live rate shop actually means and why it wins out over the other options Live rate shopping closes the gap between what’s actually

Stephanie Smith of Cogwheel recently joined an incredible panel at the Female Founders in Hospitality Summit in New York , moderated by Saadiq Rodgers-King, an AI Transformation Consultant , alongside Kim Bennett of AtlasGuru and Katrina Stalcup of Fora Travel . Here were a few of my biggest takeaways from the discussion. Start with the Problem, Not a Tool One of the biggest reasons AI pilots fail is that companies start with technology instead of a business problem. I see this pattern over and over in my consulting work. Organizations say ‘We need an AI strategy.’ But what they actually need is clarity on what problem they’re solving. The intent you bring determines what you get out of it. Saadiq Rodgers-King Across the panel, the most successful examples of AI adoption came from solving clear operational challenges—whether that was scaling travel advisor support, generating travel itineraries, or analyzing hotel marketing performance. AI is not a strategy; it’s an accelerator. If you don’t know where you’re going, it just gets you lost faster. Kim spoke to the lessons learned from building a consumer travel platform and evolving it into an AI-powered B2B product. It turned out the bigger business problem to solve was that travel companies are sitting on enormous content libraries with no scalable way to turn them into actionable trip plans with a high-quality, traveler-friendly UX that goes far beyond what a chatbot can offer. The AI use case became much cleaner, the customer much clearer, and the value proposition much easier to articulate. The lesson for us was about not falling in love with the solution you built. Sometimes the best AI lesson is a business lesson first. Kim Bennett of AtlasGuru Data Strategy Comes Before AI Strategy Another critical lesson: AI is only as good as the data behind it. You can’t build an AI strategy on top of messy data. If your data isn’t clean, centralized, and standardized, AI will just amplify the chaos. Stephanie Smith In hospitality, data is often spread across dozens of systems. Before organizations run with AI, they need to walk through the foundational work of data governance, consistent metrics, and standardized processes and documentation. AI without context is just autocomplete. The organizations getting real value are the ones feeding AI with information no one else has. Saadiq Rodgers-King Guardrails Matter (Especially with MCPs) AI integrations like Model Context Protocol (MCP) can connect AI to real business systems. But with that power comes responsibility. Just because AI can take action doesn’t mean it should. The smartest implementations define clear boundaries between what AI suggests and what humans approve. Stephanie Smith Thoughtful permissions and review processes are essential as organizations begin connecting AI to operational systems. We’re moving from AI that can answer questions to AI that can take actions. MCP lets AI connect to your actual business systems. That’s incredibly powerful, but it also means you need to be intentional about what you let it do versus what still needs a human

Casablanca — As part of Accor Chairman and CEO Sébastien Bazin's visit to Morocco on April 2 and 3, and his invitation to Risma's Supervisory Board, Accor and Risma announce a major milestone in their historic collaboration, marking renewed momentum for the hospitality and tourism sectors in the Kingdom. This visit speaks to the strength and depth of the partnership that has united Accor and Risma for over three decades, a cornerstone and catalyst for the Moroccan tourism industry. The two Groups reaffirm their mutual determination to accelerate growth in Morocco and undertake significant collaborative projects. Flagship projects for a promising future As part of this strengthened collaboration, Accor and Risma are proud to announce significant projects that illustrate their shared commitment to the future of Moroccan tourism: Launch of Sofitel Tangier: This new iconic establishment, located on the new corniche offering an exceptional panoramic view of the Strait, will enrich Tangier's luxury hotel portfolio, thereby contributing to the city's prestige and the attractiveness of Morocco as a destination. Renovation and repositioning of hotels: An ambitious program for the renovation and repositioning of existing hotels will also be implemented. These investments aim to modernize and optimize the hotel portfolio, their segmentation, and their competitiveness, while offering increasingly high-quality experiences to travelers. Creation of the Tourism and Hospitality Training Academy: Co-funded by Accor and Risma, this Academy represents a strong commitment to training and professional integration. Its mission will be to nurture local talent and train future generations of tourism professionals, contributing to excellence in service and innovation in the sector. New momentum for Morocco as a destination Following the cross-shareholding divestment in 2023, Accor and Risma reaffirm their growth ambitions, capitalising on a shared vision and common values, and the unique strengths of each entity. The two Groups are also strengthening their concrete commitment to human capital, a true lever for the sector's growth. This investment will be implemented through an approach that listens to the needs of professionals and coordinates with supervisory authorities. We are particularly proud to reach this new stage in our partnership with Risma. Gérard Pélisson, co-founder of Accor, was a great friend of Morocco, and the Kingdom remains a strategic destination for the Group. We were pioneers here and have built strong ties with leading partners. Today, the strengthening of our collaboration with Risma demonstrates our confidence in the potential of Moroccan tourism. Through these major projects, we confirm our commitment to investing in the country, supporting its economic growth, and developing its talents. Mr. Sébastien Bazin, Chairman and CEO of Accor Mr. Sébastien Bazin's visit is a strong signal of the strategic importance of our partnership with Accor. The initiatives announced today, notably the transition to franchising and the creation of the Training Academy, are crucial for the future of our sector. They will allow us to continue to innovate, develop, and train for excellence while contributing tangibly to the development of national tourism. Mr. Azeddine Guessous, Chairman of Risma's Supervisory Board Mr. Amine

Global Asset Solutions has released a series of articles drawing on its expertise to help hotels navigate disruption. The playbook is designed to guide hotel owners, investors, operators and government stakeholders through the current period of geopolitical disruption impacting Middle East tourism. The articles, which cover subjects from brand positioning to F&B and force majeure clauses, are available on the group’s website. In periods of disruption, clarity becomes one of the most valuable resources an owner can possess. Our aim is to support owners in maintaining control, making disciplined decisions, and preserving the long-term strategic positioning of their assets. Adnan Shamim, managing partner, Middle East & Africa, Global Asset Solutions While the industry draws lessons from the COVID-19 crisis, the current disruption is fundamentally different. Unlike the global, health-driven demand shock of the pandemic, today’s crisis is geographically concentrated, security-driven and operationally uneven. Some markets are experiencing severe occupancy declines, while others are benefiting from redirected demand. Airspace closures have disrupted critical flight corridors, regional supply chains have fractured and expatriate workforces face pressures that were not present during the pandemic. Despite these differences, familiar challenges have re-emerged: reactive cost-cutting that risks long-term asset value, misalignment between owners and operators and uncertainty among institutional investors regarding hold, sell, or acquisition strategies. Shamim added: “All of our work has been grounded in live asset management engagements. These are not theoretical frameworks; they are drawn from real assets, real owners, and real financial pressure. The response confirmed a clear need for rigorous, owner-centric guidance during times of crisis.” According to Oxford Economics and Tourism Economics, the conflict is reducing Middle East tourism spending by approximately $600m per day. International visitor spending, previously projected at $207bn for 2026, is now expected to decline sharply. Depending on the duration of the crisis, international arrivals could fall by 11% to 27%, equating to a loss of between 23 million and 38 million visitors. This translates into a projected revenue loss of $34bn to $56bn across the region. Hotel performance metrics have deteriorated rapidly. Properties that typically operate at 75% to 85% occupancy are now reporting single-digit to low double-digit occupancy levels, with average daily rates under pressure as operators compete for diminished demand. Shamim added: “These are not abstract figures. They represent empty rooms, idle operations, and real-time value erosion for ownership groups.” The series is organised into four phases, mirroring the journey from crisis to recovery. Phase 1 (Articles 1 to 4) addresses immediate triage: financial stabilisation, contractual protection, operational consolidation, and talent retention. Phase 2 (Articles 5 to 7) tackles the CapEx and repositioning conundrum. Phase 3 (Articles 8 to 11) maps the future of travel, including shifts in source markets, post-conflict recovery dynamics, F&B strategy, and the ethics of revenue management during a crisis. Phase 4 (Articles 12 to 14) provides the institutional blueprint: value creation for PE funds, competitive landscape analysis, and the emerging role of hotel-branded residences as a resilient asset class.

PARSIPPANY, N.J. - Wyndham Hotels & Resorts is celebrating a major milestone: over 100 hotels now open across Mexico. The achievement caps a period of steady expansion in one of the Company's key international markets, where in just five years, it has nearly doubled its footprint, adding locations in top leisure, business, and cultural destinations. With a presence in more than 50 cities and 15 brands and a strong multi-brand pipeline of additional hotels under development, Mexico plays an important role in Wyndham's international strategy. Powered by several years of steady domestic demand, international tourism, and sustained investment in major coastal and urban markets, Mexico continues to be a significant contributor to the Company's international portfolio, which carries an average FeePAR premium of approximately 20% compared to the Company's existing international system. In 2025, Mexico welcomed roughly 47.8 million arrivals, generating nearly $35 billion USD in foreign exchange revenue —both up strongly year over year. With an aggressive goal of growing international arrivals by double digits over the next five years—the country is aiming to become one of the world's top five most-visited destinations by 2030, helping create a powerful runway for Wyndham to capture even greater share in one of Latin America's most vibrant travel markets. Mexico continues to be an important market for Wyndham and our brands continue delivering the performance owners and strategic partners rely on. That momentum is opening doors for us to grow in high-potential locations across the country. As we add new hotels, we're staying focused on delivering exceptional guest experiences and supporting both Mexico's iconic and quickly emerging destinations Gustavo Viescas, President, Latin America & the Caribbean, Wyndham Hotels & Resorts Driving Expansion Across Mexico Wyndham's growth in Mexico is driven by a focused strategy to expand where long-term traveler demand is strongest—across both established beach destinations and fast-growing business and industrial hubs. The Company has built scale by growing in segments that resonate most with travelers and owners alike, including midscale, upper-midscale, soft-brand independents, all-inclusive and upper-upscale resorts. This includes the introduction of the Wyndham Alltra brand in 2021, which has helped meet rising guest demand for accessible, branded all-inclusive experiences in Mexico and beyond. Wyndham has continued to accelerate its presence in Mexico through the long-standing collaboration of key operating partners who have driven growth for many years—particularly across primary and secondary urban destinations. Groups such as Alzen, with more than 1,300 rooms; Bel Air, with more than 700 rooms; as well as Optima, Grupo Hola, FibraHotel and Fibra Inn, have each played a critical role in strengthening Wyndham's nationwide footprint. At the same time, the Company has expanded further through a series of multi-hotel partnerships that continue to broaden its reach across the country and beyond. Among them: Grupo MX Hotels – A leading force in Mexico's hospitality sector and the group behind the Hotels MX brand, the company strengthened its long-term growth strategy last year by partnering with Wyndham. The agreement incorporates more than 800 rooms from 15 hotels

Bangkok, Thailand – As global travellers continue to navigate a complex geopolitical landscape, Thailand stands out as a safe, stable and deeply rewarding destination for visitors from Europe and around the world. Amid ongoing tensions around the world, the Kingdom continues to offer peace of mind, seamless accessibility, and meaningful travel experiences rooted in culture, wellness and connection. At a time when travellers are prioritising reassurance alongside inspiration, Thailand’s consistent track record in tourism safety, service excellence, and warm hospitality reinforces its role as a trusted global destination. From first-time visitors to long-standing repeat guests, the country continues to provide a sense of ease, familiarity and genuine welcome that is increasingly valued in today’s travel environment. Centara Hotels & Resorts , Thailand’s leading hotel operator, reaffirms its confidence in the country’s enduring appeal and commitment to welcome international guests seeking both reassurance and inspiration in their journeys. A Destination Defined by Stability and Connectivity Thailand’s geographic position, robust tourism infrastructure, and long-standing reputation for hospitality make it a preferred destination during times of global uncertainty. With strong air connectivity from major European hubs and across Asia-Pacific, travellers can access Thailand easily and efficiently. The country’s well-established safety standards, reliable healthcare system, and diverse quality offerings further reinforce its position as a secure and dependable choice for leisure, family, and business travel. A Shift Toward Meaningful Travel Experiences Today’s travellers are increasingly seeking more than just a destination—they are looking for emotional connection, authenticity, and a sense of place. Thailand delivers this through its rich cultural heritage, world-renowned cuisine, and diverse landscapes, from vibrant cities to tranquil beaches. Centara Hotels & Resorts has seen growing demand for experiences that reflect these values, including wellness retreats, immersive cultural activities, and family-oriented stays that foster deeper connections. Thailand continues to demonstrate its strength as one of the world’s most trusted and versatile travel destinations. From seamless connectivity and high service standards to the diversity of experiences it offers, the country is uniquely positioned to meet the evolving expectations of global travellers. At Centara, we see strong and sustained interest from key markets, particularly those seeking both reassurance and meaningful travel experiences. Jurairat Mongkolwongsiri, Vice President - Sales, Centara Hotels & Resorts A Trusted Name in Thai Hospitality Across Diverse Destinations As a homegrown brand with decades of experience, Centara Hotels & Resorts embodies the essence of Thai hospitality—warm, gracious, and rooted in family values. The group’s philosophy is built on treating every guest as part of the extended family, creating a sense of comfort and belonging that resonates strongly with international travellers. Centara’s diverse portfolio spans some of Thailand’s most sought-after destinations, each offering its own distinct appeal. In Bangkok, guests enjoy dynamic city experiences, world-class dining and cultural landmarks. Beachfront resorts in Phuket, Krabi and Koh Samui provide idyllic escapes with pristine coastlines and vibrant marine life, while destinations such as Hua Hin and Pattaya cater to both relaxation and family-friendly leisure. In the north, locations like Chiang Mai offer a more