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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
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  • 2 min

Beyond Luxury: Ori Kafri’s Vision of Human-Centered Hospitality at J.K. Place

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  • 8 October 2025
Ori Kafri introduces J.K. Place as a family-founded boutique hotel brand that defines "boutique" not by design trends, but by personal, tailor-made hospitality. With three intimate properties in Capri, Rome, Paris, and soon Milan, each averaging around 30 rooms, Kafri describes the brand"s essence as creating "homes" rather than hotels - spaces where guests feel personally known and individually cared for. He contrasts J.K."s approach to larger hotel chains, which he likens to luxury fashion houses, while J.K. Place aspires to be the "tailor-made suit" - a bespoke experience built through genuine human connection.
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  • 3 min

Asia Pacific Hotel Operators Confident in Sector’s Resilience in 2026 despite headwinds: JLL

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  • 8 October 2025
Amidst global economic and geopolitical uncertainty, hotel operators across Asia Pacific expect profitability to remain stable, trending upwards at a moderate level in 2026. According to JLL’s (NYSE: JLL) APAC Hotel Operators’ Sentiment Survey 2025/2026, respondents have revealed a cautiously optimistic outlook, aggregately predicting gross operating profits to increase between two and six percent year-on-year in 2026.
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  • 2 min

When planes can’t go green, hotels must

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  • 8 October 2025
With aviation’s carbon footprint climbing, hotels are becoming the new frontline for visible climate action across the travel industry Oct 8, 2025 Despite ambitious net-zero pledges, the aviation industry is…
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From SEO to GEO: The new playbook for hotel visibility

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  • 8 October 2025
As AI reshapes how travelers search and book, hotels need to make their content legible to large language models to stay discoverable Oct 8, 2025 For more than two decades,…
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Expedia launches Comet, an AI-powered travel browser

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  • 8 October 2025
A new partnership with Perplexity blends conversational search, trip planning, and loyalty rewards into a single interface Oct 8, 2025 Expedia Group has introduced Comet, a free AI travel browser…
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How Expedia and Booking.com now work inside ChatGPT

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  • 8 October 2025
OpenAI’s new integrations turn AI conversations into live hotel searches — signaling a new discovery and booking frontier for hoteliers Oct 8, 2025 OpenAI’s ChatGPT now hosts integrated apps from…
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How AI became our personal assistant

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  • 8 October 2025
New data reveals how millions now rely on chatbots for everyday decisions, tasks, and even emotional support Oct 8, 2025 Artificial intelligence tools like ChatGPT, Claude, and Gemini have become…
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The end of the static hotel website

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  • 8 October 2025
As AI changes how travelers seek answers, hotels must turn their sites into living, conversational concierges to stay relevant Oct 8, 2025 Artificial intelligence has already transformed how people search,…
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  • 6 min

4 strategies hoteliers are using to run their social channels

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  • 7 October 2025
Social media is both an opportunity and a threat for hotels. An opportunity because social selling is becoming a big revenue generator, and social is a space where brand building is endemic. But it’s a threat too – because many hoteliers lack time, knowledge and resources to feel they can be truly effective. Here’s what hotel teams are actually doing in practice to make their social channels work.
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  • 4 min

From check-in to checkout: How great operators keep every moment on brand

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  • 7 October 2025
Hospitality is built on execution. Every detail—from the greeting at check-in to the follow-up after checkout—either reinforces your brand promise or erodes it.
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