When prices know who you are
💸 Oct 27, 2025: AI is transforming travel pricing by personalizing fares for airlines, hotels, and OTAs based on user data. Booking.com and Expedia lead in using AI for dynamic, individualized offers. Personalized pricing can increase conversions by over 160% but risks eroding trust and may face regulatory scrutiny in Europe, Australia, and the U.S. Transparency in pricing is crucial to maintain consumer trust as hotels experiment with AI-driven, tailored pricing strategies.
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