Automatic - 10 Minutes News for Hoteliers - Page 125

4 min

2026 is the year of the brand evolution

📱 In 2025, a major shift in hospitality emerged with AI-driven booking channels changing consumer behavior. Large language models (LLMs) reshaped hotel discovery and choice, demanding more comprehensive brand storytelling. Traditional web searches have evolved to longer, more detailed queries, making older optimization models obsolete. By mid-2025, Online Travel Agencies gained influence as AI narrators, challenging hotel brand ownership. Cendyn, with over 35,000 clients in 150+ countries, drives $20 billion in hotel revenue annually.

3 min

The Customer Service Department Isn’t Broken – The System Is

📡 Shep Hyken highlights common customer service issues, emphasizing that the problem often lies in systems, not personnel. Key issues include hard-to-find contact information, reliance on AI without human agents, lack of self-service options, ineffective self-service, long hold times without call-back options, unreturned messages, and poorly trained representatives. Companies should brainstorm solutions to address these system failures and enhance customer experiences.

7 min

2025 Guest Experience: How Hotels Are Winning Satisfaction in a Year of Record Demand

🏨 2026 Guest Experience Benchmark shows hotels thriving under pressure. In 2025, the global Guest Review Index reached 86.7%, a 0.5% increase from 2024. Review volume grew by 2.1%. Luxury hotels struggled, with a global GRI of 90.4%. The Middle East saw a 0.8-point GRI rise, while North America faced luxury stagnation. Google became the top review platform, surpassing TripAdvisor in mentions. Asia led globally, with exceptional GRI performance across star categories.

6 min

Mastering mobile ordering: 10 best practices to drive ancillary revenue and free up staff time

💸 Hotels seeking to boost ancillary revenue should focus on mobile ordering for F&B services, as it offers significant potential. Deployment of QR codes, covering guest touchpoints, can capture orders 24/7. IRIS, a leader in digital F&B platforms, reports hotels using mobile ordering technology can boost revenues by 20%. The strategy includes upselling, multi-lingual support, and creative marketing. Since 2010, thousands of hotels globally have utilized IRIS technology to enhance guest experiences and streamline operations.

2 min

Aven Hospitality Launches to Continue Shaping Future of Hospitality Technology

🏨 Aven Hospitality, based in Southlake, Texas, rebranded from Hospitality Solutions to serve over 35,000 hotels globally. Led by CEO Teresa Mackintosh, the company, spun off from Sabre Corporation in 2025, enhances hotel operations via SynXis, its commerce platform with 600+ integrations. Aven emphasizes smarter retailing, automated workflows, and AI readiness to boost revenue and guest engagement, operating in 175 countries to streamline hotel management and technology-driven changes.

ONYX Hospitality Group Signs Agreement to Manage Shama Hub Ladprao

🏠 ONYX Hospitality Group and Mr. Somchai Ngamdamrongkiat signed a management agreement for Shama Hub Ladprao on January 22, 2026, at Amari Bangkok. Shama Hub Ladprao, the first in Thailand and third in the region, is designed for flexible urban living in a strategic urban area. This is the second project with ONYX, following Shama Yen Akat. Shama currently operates 23 properties across Thailand, Greater China, and Malaysia.

2 min

Treehouse Hotel Miami Beach Taking Root Soon

🏖️ Treehouse Hotel Miami Beach is set to open in early 2029, bringing its playful, design-forward style to Miami Beach, Florida. Developed by Keyah Real Estate Group and designed by Rottet Studio, the hotel will incorporate Art Deco and Miami Modern designs. The location will feature a rooftop pool, a wellness club, and a serviced beach club. Originally launched in London in 2019, Treehouse Hotels includes sites in Manchester and Silicon Valley.

3 min

The Luce, St. Pete Beach’s Newest Coastal Retreat Now Accepting Reservations for March 2026 Opening

🏝️ The Luce, part of Marriott's Tribute Portfolio, opens in St. Pete Beach on March 15, 2026, featuring 200 rooms, including bungalow suites. Guests earn 3,000 Marriott Bonvoy points per night until March 31. Highlights include Sundrop restaurant, Baby Turtle Beach Club, a large pool, and 14,000 sq ft of event space. Located at 6300 Gulf Blvd, with access to St. Pete-Clearwater and Tampa airports, The Luce offers a modern yet nostalgic Floridian escape.

3 min

The Commodore Motel to Open in Mystic, CT, in Spring 2026

🏨 Located in Mystic, Connecticut, the Commodore Motel will open in spring 2026. The 59-room boutique motel, originally a 1965 motor lodge, will feature eco-friendly renovations like rooftop solar and a VRF system. Designed by Cate Mills and Mark Comeau, it combines modernist and nautical styles. Weekend rates will start at $209, midweek at $159. Owned by Cannonball Management, the motel offers amenities such as complimentary breakfast and Wi-Fi, continuing Mystic's rich hospitality tradition.

3 min

Waldorf Astoria Hotels & Resorts Coming to Deer Valley East Village in Park City, Utah in 2028

🏔️ New York-based Extell and Hilton announced the Waldorf Astoria Deer Valley Resort and Residences, set to open in 2028 in Deer Valley East Village, Utah. Featuring 132 keys and 105 branded residences, the resort will offer ski-in, ski-out access and a 15,000 sq. ft. spa. Construction began in May 2025. Located 40 minutes from Salt Lake City, the area recently expanded its ski terrain to 5,726 acres across 238 runs, making it one of North America's largest ski resorts.

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