How hoteliers can capitalise on the potential of AI
💻 Australian hotels saw a 15% booking increase for July and August compared to last year, highlighting growth opportunities. Hoteliers are leveraging machine learning to predict demand by analyzing extensive data sets, including weather and tourism data. This aids in planning, budgeting, and optimizing occupancy rates. Additionally, AI is used to shift from a sales lens to a customer lens, enabling hoteliers to better understand and meet guest preferences, ultimately boosting customer engagement and business efficiency.
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