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OpenAI believes the traditional website is DEAD because of ChatGPT. And, I agree. In a recent interview, Greg Brockman said ChatGPT showed us how unnatural it is to use a static website for… | Kieran Flanagan | 159 comments

💻 ChatGPT, Gemini, Claude, Grok, and DeepSeek are leading AI models, each excelling in different areas. ChatGPT handles text, audio, video, and automation tasks. Gemini integrates with Google Workspace. Claude prioritizes safety and long-context reasoning, useful for legal work. Grok is a real-time social AI focused on X/Twitter. DeepSeek, an open-source model, is cost-effective and scalable. Choosing the right AI model for specific tasks enhances effectiveness. Follow experts for the latest AI updates and insights.
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  • 4 min

The two faces of social commerce in hotel distribution

🏨 Oct 13, 2025, hotel marketing evolves, focusing on social commerce. Retail completes purchases within apps, while hotels redirect to external sites, causing friction. Every click risks losing bookings. Native social commerce keeps transactions in-app, unlike hotels' linked model. Complex CRS integration is needed for real-time data, which most independent hotels lack. TikTok's Booking.com pilot hints at future seamless bookings. Hotels must optimize social content for effective commerce, transforming inspiration into revenue. Adjustments like trackable booking pages enhance conversions.
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Turning upsells into loyalty

🏨 Oct 13, 2025, various hotels utilize data-driven personalization, automation, and guest engagement for upselling, as detailed in Revinate's case studies. Zoku and 137 Pillars leverage guest data for meaningful offers, while Hotel Spero's automated pre-arrival offers optimize conversions and reduce workload. MOA Group's segmented email campaigns drive consistent upsell revenue. Successful strategies track conversion rates and revenue, embedding upselling into hotel operations for boosted guest satisfaction and profitability. Read more at Revinate.
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Expedia Group expands its AI-powered B2B travel toolkit

🛫 Oct 13, 2025, at the EXPLORE Connect B2B event in APAC, Expedia Group launched AI and machine learning tools to enhance B2B partnerships. Smart Trip AI™ offers real-time trip planning using first-party data. New APIs, including Merchandising and Typeahead, boost campaign effectiveness and search-to-book conversions by 20%. Lodging Sponsored Listings API aids monetization. Operating over 350 AI models, Expedia aims to be a comprehensive B2B travel tech hub, focusing on personalization and growth.
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Corporate demand fuels serviced apartment boom

🏠 Oct 13, 2025, the global serviced apartment market is predicted to double over the next decade, reaching £183.6 billion by 2030. The UK market is set to double to £6.52 billion by 2033. Investor interest rose to 27% in 2025. Corporate relocation needs and Gen Z demand for tech-enabled stays are central growth drivers. Sustainability and AI adoption, including generative AI for personalized experiences, are reshaping the industry.
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Hotels.com introduces flexible savings feature for travelers

💰 Oct 13, 2025, Hotels.com launches "Save Your Way," offering travelers flexible loyalty options. Members can instantly use or bank discounts for future use, with up to 20% savings. This caters to both business and leisure travelers seeking adaptability. For example, a $200 room could cost $160 now or allow a $40 future credit. The feature challenges traditional loyalty programs by removing restrictions and blackout dates, appealing to loyalty-savvy users.
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How ChatGPT evolves into an AI operating system

🛫 Oct 13, 2025, OpenAI is evolving ChatGPT into an AI operating system, enabling travel, hospitality, and commerce within the chat interface. Native integrations with partners like Expedia, Uber, and DoorDash will facilitate seamless booking and itinerary management. With over 800 million weekly users, this move offers a high-intent distribution channel for travel brands. OpenAI emphasizes user data privacy and neutrality, ensuring balanced service offerings. The expansion aligns with OpenAI's mission to bring AGI to everyday use.
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  • 9 min

New Global Standard for Hotel Excellence | Michelin

🏨 The MICHELIN Guide's hotel selection now includes more than 7,000 properties worldwide and has introduced the MICHELIN Keys: one, two, and three Keys, recognizing distinct levels of hospitality excellence. In 2024 and early 2025, over 1,500 hotels received Keys. In North & Central America + Caribbean, 526 hotels have Keys. Europe hosts over a thousand Key hotels, with France leading at 203. First-time MICHELIN Keys were awarded in Africa, the Middle East, Asia, and Oceania, highlighting regional diversity.
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Michelin launches global key ratings for hotels

🌍 Oct 10, 2025: The MICHELIN Guide introduces the Global MICHELIN Keys Selection, awarding 2,457 hotels in over 120 countries with One, Two, or Three Keys for hospitality excellence. Europe boasts over 1,000 Key hotels, while Asia rapidly expands. Noteworthy awards include architecture for Atlantis The Royal (Dubai), wellness for Bürgenstock Resort (Switzerland), local immersion for La Fiermontina Ocean (Morocco), and best new opening for The Burman Hotel (Estonia). All are bookable via MICHELIN's digital platforms.
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ChatGPT’s travel app integrations hit turbulence early

📱 Oct 10, 2025, OpenAI introduced new features allowing ChatGPT to book hotels, flights, and rentals using apps like Booking.com and Expedia. Early testers found the experience clunky, with limited travel functionality as ChatGPT connects with only one app at a time. Concerns arose over data control and distribution strategies for hotels. Travel brands see ChatGPT as a supplementary channel, given its low conversion rates. Despite challenges, long-term AI integration could alter booking behaviors.
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